Top 4 Reasons a Monthly Website Maintenance Plan is Essential for Your Company
You spent months planning, visualizing and consulting with your web agency to create a website that best represents your brand and your business. But if you think that once the website launches your work is done, you could not be more wrong! Website development is not a one-time thing where it will be able to sustain itself for the life of your business. If your website is not updated and maintained regularly, there are very high chances of losing valuable customers, in turn hurting your bottom line. Here are some of the most important reasons you should have a monthly maintenance plan in place:
Security
More than 30,000 websites are hacked every day. You don’t want to be a part of that statistic. If your site is not updated with the latest cyber security systems, you are prone to an attack. A professional website maintenance plan will update, or make any other changes that need to be done to keep your site running securely. The plan will also regularly scan the website for possible threats and do backups to ensure the website can be restored quickly.
Update the Content
Have you ever been to a site and turned back because it was outdated? Things like old content, outdated posts and dates that are way back in the past can really put off your customers and in turn hurt your conversion rate. Secondly, Google is always updating its search algorithm. If your site is not current and relevant, it will drop in the ranking order on the search engine page. If you have deferred the website maintenance for a few years, then most likely your website is not optimized for mobile devices. This is again something that Google doesn’t like.
Website Backups and Monitoring
One of the most important things your maintenance plan will do for you is backup your website frequently. If you happen to lose the data due to malware attack or any other reasons, you will need to rebuild the entire website from scratch. This can cost you tremendous amount of time and money. You will also need your web agency to monitor and manage downtime 24/7. Even the smallest amount of downtime can cost you sales and customers.
Monthly Testing
Imagine a potential customer is on your website and tries to submit a contact form. Or she tries to make a purchase and can’t view the cart or cannot complete the payment easily. You are going to lose her to your competitor. The cost of not having the website tested each month is lost customers and lost sales. The website maintenance plan will test, fix and ensure that the website is working properly at all times.
For a free consultation on how our monthly maintenance plan can help your company, contact us at
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