Having a perfectly optimized site is crucial for any online business. Search Engine Optimization (SEO) includes the technical and creative elements required to grow visibility in organic search engine results.
Here are the 10 most effective and doable actions for you to start optimizing your site:
1. Check and install Google Analytics:
With the free Google Analytics tool, you will be able to track your site’s performance. You can track how much traffic your site generates from search engines, which page generates most organic traffic, and many other important metrics.
2. Look for broken links and errors:
Check to see that all the internal links (links for pages within your site) and external links (links from your site to other websites on the web) work and take you to the correct page.
3. Check your site’s speed:
You will lose a site visitor within a few seconds if your website doesn’t load fast enough. Use Google Speed Test to check your site’s speed.
4. Test your site for responsiveness:
Your website should work well on all the devices- laptops, desktops, phones and tablets, and on all the browsers.
5. Check for duplicate content:
The search engine will downgrade your ranking if the content is not unique and is repetitive.
6. Submit your URL to search engines:
Submitting your URL to top search engines makes them aware that your site is live and ready to be indexed in their database.
7. Ensure an SSL certificate is setup correctly:
Secured sites are more trustworthy and will rank higher in search engines.
8. Promote your site on social media:
Having a social media presence is important to increase visibility and popularity, and to drive the traffic to your site.
9. Check for SEO-friendly URLs:
The URLs of your web pages should contain the targeted keyword. For example, if your business is selling iPhone cases, your site URL should have the words “iPhone” and “cases”.
10. Ensure engaging meta description:
Meta descriptions are the short summaries that appear in search engine results. A more descriptive, engaging and relevant meta description will ensure promising click-throughs to your site.
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