January 27, 2021 Newsletter

Mobile App vs Responsive Web Design

XPinterestLinkedInThreadsFacebookShare
Mobile App vs Responsive Web Design
View this email in Web Browser
To ensure delivery to your inbox, please add sales@commercepundit.com to your address book.
Commerce Pundit Chronicle December 2017, Issue 9
Mobile App vs Responsive Web Design
Mobile App vs Responsive Web Design
space
The writing is on the wall. More and more consumers are browsing your website on a mobile device. They no longer rely on their desktop or even laptops to search, read or shop.

space

Companies looking to beef up their mobile presence then face the hard question: in order to go mobile, will you roll out a mobile app or a mobile-responsive website?

space

The decision process can be a little confusing, not only in terms of marketing decisions but also from technical perspective. Let’s take a closer look at each terminology and their pros and cons to better understand what’s better for your business.

space
Responsive Web Design
Responsive Web Design
space
Have you ever visited a website on your mobile device, and notice the text too small/large or the page layout is not right? That’s because the website is not responsive.

space

Responsive web design is an approach of website development in which a site adapts to the wide range of devices, including laptops, smart phones and tablets, your users are viewing it on. Simply put, Responsive web design means that your site looks great on all devices. Moreover, Google loves responsive design. So much so that it penalizes non-mobile friendly websites with negative SEO and decreased search engine rankings.

space
PROS-
space
dec icon1
Accessibility: Responsive websites can be directly accessed from the device’s browser without the need for downloading.
space
icon2
Adaptability to multiple devices: No matter what device you use, responsive web design will adapt to it for a great user-friendly experience. It applies not only to today’s smartphones and tablets, but tomorrow’s smart watches and Google glass or whatever new device that comes along.
space
icon3
Google loves it: Like we mentioned earlier, Google hates it if your website is not mobile-optimized. As RWD is recommended by Google, it can get you all SEO advantages.
space
Longer lifecycle
Longer lifecycle: The user cannot delete the website, and they can always come back to it later; however, they can get rid of the app and never reinstall it again.
space
CONS-
space
No offline mode
No offline mode: Unlike mobile apps, you must be always connected to the internet to access websites.
space
Dec Icon
Performance issues: Mobile responsive websites are generally slower to process information compared to apps.
space
dec icon7
Functionalities: Responsive websites usually lack important functionalities for businesses like push notifications, calendar, camera etc., which are available in the apps.
space
Mobile Application
mobile banner
space
You know when you go to the App Store or Google Play and download an app? Yeah, those are mobile apps. A mobile application, or app, is a software specifically designed to run on a mobile device like a smartphone and tablets.
space
PROS-
space
dec icon
Performance: Apps perform better and faster compared to mobile responsive websites. They utilize smartphone hardware to the full potential to perform the same tasks more efficiently.
space
dec icon1
Accessibility: Once downloaded the apps are ready for use anytime anywhere without the need of the internet.
space
icon9
Features: Some of the features like push notifications, camera and touch ID are important for better user experience.
space
icon10
Enhanced Security for Users: With an app, businesses can handle connections without third party involvement and untrusted portals.
space
CONS-
space
icon11
Platform: You’ll have to manage a code base for each platform (iOS and Android) you launch the app on.
space
Icon Dec
Price: Since an app needs to be developed for both iOS and Android platforms, the cost will double.
space
December Icon
App store: There are many guidelines that need to be followed to get the app published. The process of getting the app approved at the app store can prove to be long and tedious for the developer.
space
space
If one or more of the following is what your business needs, a mobile app can be a powerful solution:
space
Repeated Customer Involvement Faster Service and Support Promotions Brand Building
space
space
Want a FREE 60 minutes consultation to help you decide? Contact us at 678.444.2112 or sales@commercepundit.com
space
space
In conclusion, there is no “one size fits all”. The decision comes down to analyzing your business needs: budget, development time, target audience, business goals and how the users will “consume” your product or service.
space
Cool Stuff
global logo
space
Curious to know how wealthy you are compared to the rest of the world? Well, now you can! Simply put your annual income on the Global Rich List website and it will show you your rank among all the people in the world in terms of wealth.
globalrichlist.com
space
Show button
space

Contact us