Shopify Development & Dallas

Dallas Shopify
Development Company

Dallas has been a retail merchandising city since Neiman Marcus opened its doors downtown in 1907, and today that same instinct shows up in the DTC brands scaling out of Deep Ellum and Bishop Arts. Commerce Pundit builds full Shopify and Shopify Plus stores for businesses building in this market, including the wholesale-to-DTC transitions this city sees more of than most.

  • 4.7/5 on Clutch
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  • Founded 2009 17 years in business
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  • 200+ projects completed
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  • Central Time US-based project management

Dallas's Shopify Development Partner

Every Dallas engagement starts with the same fundamentals: a custom theme that fits the brand, product pages that convert on mobile, app integrations that don't tank page speed, and a catalog structure that still holds up once you're past your first hundred SKUs. That's true whether you're launching a first store or rebuilding a fifth.

Where Dallas is different is how many of our clients are moving between wholesale and direct-to-consumer, not starting from zero. Dallas Market Center is the largest wholesale trade complex in North America, five million square feet, 25,000-plus brands, 200,000 buyers a year, and a lot of the vendors who show there are now building or expanding a DTC arm alongside their wholesale business. We've built Shopify stores with B2B and B2C running side by side, wholesale pricing tiers next to a retail storefront, because that's the actual shape of commerce in this city.

Our team works Central Time from kickoff. Across 17 years and 200-plus projects, we've built Shopify stores for brands at every stage, from a first launch out of Bishop Arts to a wholesale house adding its first direct-to-consumer channel. That includes plenty of clients who aren't headquartered in Dallas at all, but who sell into this market or wanted a team fluent in it regardless of where their own office sits.

Commerce Pundit team reviewing Shopify store performance
17+
Years building ecommerce platforms
200+
Ecommerce projects completed
90
Days to launch, most projects
4.7★
Average client rating on Clutch

Dallas Shopify Development Services

Every engagement is matched to where your brand actually is, from a first store to a full wholesale-to-DTC build.

New Shopify Store Development

A custom-themed store built around your brand and catalog, not a stock theme with a logo swap. Product pages, checkout, and mobile performance built to convert from day one.

Shopify development services →

Shopify Plus Development

For higher-volume Dallas merchants. B2B functionality for wholesale accounts running alongside a retail storefront, plus infrastructure built for real order volume.

Shopify Plus development →

Shopify Theme Customization & Design

Custom theme development that reflects the brand instead of looking like every other store on the platform, without sacrificing page speed.

Theme development →

Shopify Migration

Bringing your catalog over from WooCommerce, Magento, BigCommerce, or another platform, with SEO-safe URL mapping so rankings survive and a cutover timed to avoid disrupting sales.

Migration services →

Shopify App & Integration Development

Custom apps connecting your store to ERP, CRM, or fulfillment systems, including the wholesale order management tools a hybrid B2B/DTC business needs.

App development →

Shopify SEO & CRO

Once the store is live, ongoing work on page speed, structured data, and funnel testing aimed at converting more of the traffic you're already getting.

SEO & CRO services →

Running wholesale and DTC side by side?

Tell us how your business is structured and we'll map out what Shopify can actually handle.

Get My Free Recommendation

Dallas Shopify Results We've Delivered

Case Study: Dallas Market Center Home Goods Vendor

Wholesale to Shopify Plus: Adding a DTC Channel for a Dallas Home Goods Brand

$1.2M
New DTC revenue in year one
13
Weeks from kickoff to go-live
1,400+
SKUs launched with wholesale pricing intact
2.0s
Mobile LCP at launch

Challenge: A home goods vendor with a permanent showroom at Dallas Market Center had built a wholesale business over a decade but had no direct-to-consumer presence, and their wholesale ERP wasn't built to run a retail storefront alongside it.

Solution: A Shopify Plus build with a B2B portal for existing wholesale accounts running alongside a new retail storefront, synced inventory across both channels, and a custom theme built around the brand's existing showroom presentation.

Result: The DTC channel generated $1.2M in new revenue in its first year without disrupting existing wholesale relationships, and the synced inventory system meant zero overselling across either channel during the brand's first holiday season live.

Our Dallas Shopify Development Process

A written scope and fixed price before anything gets built, then regular check-ins so you're never left guessing.

STEP 01

Discovery & Scoping

We review your current store or requirements, including any wholesale or B2B accounts that need to carry over, and put together a fixed-price proposal.

STEP 02

Design & Architecture

Wireframes, a conversion-focused design system, and the integration architecture for any apps, ERP, or wholesale portals you need. You review and approve the plan before development begins.

STEP 03

Development & QA

Sprint-based builds with live demos, cross-device testing, Core Web Vitals and WCAG 2.1 AA checks, plus full checkout and integration testing before launch.

STEP 04

Launch & Ongoing Support

A zero-downtime launch, 30 days of free hypercare, and a monthly retainer option if you want ongoing development or SEO support after that.

Dallas Industries We Build Shopify Stores For

Dallas's retail and wholesale base shapes what we get asked to build. These six come up most in our Dallas pipeline, but that list isn't a ceiling.

Home Goods & Décor

Wholesale-to-DTC transitions for brands with a showroom presence at Dallas Market Center, with synced inventory across both channels.

Fashion & Apparel

Visually rich storefronts with size and variant logic, built for Dallas's growing DTC apparel scene out of Deep Ellum and Bishop Arts.

Beauty & Personal Care

Subscription-ready builds with bundle logic and loyalty programs for Dallas beauty and personal care brands.

Food & Beverage

Subscription commerce and perishable shipping configuration for Dallas food and beverage brands selling direct.

Health & Wellness

Bundle logic and subscription checkout for supplement and wellness brands, with product pages built to meet labeling requirements.

Consumer Electronics

Configurable product pages and warranty workflows for hardware and electronics brands out of the Plano-Richardson tech corridor.

Not selling in one of these categories?

These six are just where we see the most Dallas activity. Walk us through your business.

Talk To Our Team

Choosing the Right Shopify Plan

Shopify's plan fee and our development cost are two separate numbers. Which tier makes sense depends on your volume and whether you need B2B alongside retail.

PlanShopify's feeBest forOur build costDallas fit
Basic$39/moNew stores, solo founders testing a product$8K–$18KLow to Medium
Grow$105/moGrowing brands needing better reporting and staff accounts$15K–$35KMedium
Advanced$399/moScaling brands needing advanced reporting and shipping$25K–$50KHigh
Shopify PlusFrom $2,300/moHigh-volume, wholesale-to-DTC, or multi-channel storefronts$40K–$150K+Very High

Shopify's plan fees are checked against multiple 2026 pricing sources and billed directly by Shopify, separate from anything we charge for development. Our build cost column is a starting point, the real number depends on how many systems your store needs to connect to.

Dallas Shopify Development FAQs

How much does Shopify development cost in Dallas?
Budgets vary by tier. A Basic-tier store generally starts around $8,000, while a full Shopify Plus build with wholesale portal integration can run past $150,000. App integrations, catalog size, and whether you need a B2B portal alongside retail drive most of that range. A short discovery call is how we turn that range into an actual, fixed-price number.
Can Shopify handle both wholesale and retail on the same store?
Yes, this is one of the more common requests we get from Dallas clients specifically. Shopify Plus supports a B2B portal with custom pricing and net terms running alongside a standard retail storefront, with inventory synced across both. It takes real setup work, but it's a well-supported pattern, not a workaround.
At what point should I move up to Shopify Plus?
If you're under roughly $1M in annual GMV and don't need B2B functionality, checkout extensibility, or multi-brand support, standard Shopify is the right starting point. Shopify Plus becomes worth it once you're adding a wholesale channel or processing enough volume to need enterprise features.
What's a typical timeline for a Shopify build?
Most standard builds wrap in 8 to 12 weeks. Shopify Plus projects with a wholesale portal or multiple integrations typically take 16 to 24 weeks instead.
Do I need a local Dallas Shopify developer?
Not necessarily. What matters more is Central Time availability and real Shopify expertise. Commerce Pundit works Central hours and has hands-on experience with the wholesale-to-DTC transitions that come up often in Dallas's retail and merchandising market.
Do I have to be based in Dallas to work with you?
No. We work with businesses anywhere in the US, including brands that are not physically located in Dallas but sell into the Dallas-Fort Worth market, source through Dallas Market Center, or simply want a team that understands this specific retail and wholesale environment. Being based in Dallas isn't a requirement, needing that market expertise is what actually matters.
Can you move my existing store onto Shopify?
Migration is something we handle regularly, whether you're coming from WooCommerce, Magento, or BigCommerce. That covers product and customer data, URL redirects so your search rankings carry over, order history, and a cutover with zero downtime.
What industries do you build Shopify stores for in Dallas?
In the Dallas market, we work with brands across home goods and décor, fashion and apparel, beauty and personal care, food and beverage, health and wellness, and consumer electronics, with particular depth in wholesale-to-DTC transitions for Dallas Market Center vendors.
How do we get a new Shopify project started?
It starts with a free 30-minute call to review your current setup, goals, and timeline. Within five business days, you get a written scope, plan recommendation, and fixed-price proposal.

Ready to Build Your Dallas Shopify Store?

  • Most builds launch in 90 days or fewer
  • Central Time project managers, aligned to your business hours
  • 200+ ecommerce builds shipped, including wholesale-to-DTC Shopify Plus projects
  • A fixed price agreed upfront, no surprises on the invoice
Prefer to call directly?770-285-8191

Get your free Dallas Shopify consultation