Commercial AV & Electronics
Industry
WordPress to Shopify Plus
Platform
+68%
Organic Traffic
+54%
Revenue Growth
About the Project
OREI was operating an outdated WordPress/WooCommerce store with more than 5,000 technical SKUs. Slow catalog filtering, mobile drop-offs, and the lack of self-service wholesale pricing created friction for both retail shoppers and AV contractors.
The project centered on a zero-downtime Shopify Plus migration while preserving data and SEO equity. The new experience also needed to simplify technical product selection, improve checkout, and support commercial purchasing requirements.
Why They Partnered With Commerce Pundit
Complex Migration
Move a large technical catalog, customer records, and order history without disrupting SEO or store availability.
B2B Commerce
Give AV installers a self-service wholesale experience with pricing and purchasing workflows built for commercial orders.
Technical Product Discovery
Reduce selection friction across HDMI splitters, matrices, extenders, and related AV products.
Solutions Offered by Commerce Pundit
Zero-Downtime Data & SEO Migration
Commerce Pundit migrated more than 5,000 technical SKUs, customer data, and historical orders from WordPress to Shopify Plus. A detailed 301 redirect map preserved existing organic equity while the migration was completed without interrupting the shopping experience.
Dedicated B2B Installer Wholesale Portal
A separate commercial buying experience lets AV contractors sign in, view tier-based wholesale pricing, request bulk quotes, and complete orders using purchase orders or tax-exempt workflows. This gives professional buyers a clearer path to larger, repeat purchases without relying on manual sales assistance.
Interactive AV Compatibility Finder
A custom compatibility finder guides users toward the right HDMI splitter, matrix, or extender in under three clicks. By narrowing products around compatibility requirements, the tool reduced pre-sales technical support tickets by 45% and made a complex catalog easier to shop.
Mobile UX & Checkout Optimization
The storefront was rebuilt on a lightweight Shopify Online Store 2.0 experience with structured specification comparisons and a more focused mobile journey. Accelerated payment options including Shop Pay, Apple Pay, and PayPal reduce friction at checkout.
Technical SEO & Schema Architecture
Product, Organization, and FAQ structured data were implemented alongside cleaner canonical hierarchies. The work strengthened search visibility and helped move 48 commercial keywords into Google Top 3 positions.
Technology Stack
Shopify Plus
WordPress (Migration)
GA4
Klaviyo
Meta Pixel
ShipStation
Conclusion
Commerce Pundit transformed OREI from a strained WordPress/WooCommerce store into a scalable Shopify Plus ecommerce environment built for both retail shoppers and commercial AV buyers.
The combination of structured migration, compatibility-led product discovery, B2B purchasing workflows, faster mobile performance, and technical SEO gives OREI a stronger foundation for continued ecommerce growth.
