Challenges & Solutions

• The primary challenge was to attract and engage a wide range of audience. Learning about tastes, preferences, and the ways to engage was crucial. Besides this, the team has to also ensure that the online portal speaks company’s vision loud and clear. The need here was to connect technology and art to eventually educate the users about the splendid experience they can have by getting their photos on canvas.

  To unify the diversity you need to thoroughly study the subject and target. Research and market study turned to be the initial step taken by the team. The emphasis was on learning about the target audience and the brand value.

  Tom Peters once said, “Almost all quality improvements come via simplification of design, manufacturing… layout, processes, and procedures”. Keeping the same in mind team decide to keep things simple yet ‘out of the box’.