Custom Printing
Industry
Magento 2 + ReactJS
Platforms
18%
Conversion Growth
$100M+
Lifetime Sales
About the Project
CanvasChamp redefined personalized gifting by enabling customers to turn memories into custom wall art, photo gifts, and home decor. Their global expansion demanded a high-performance eCommerce platform—capable of serving 10,000+ daily users with ease, while delivering a seamless customization experience. Commerce Pundit was tasked with designing, scaling, and future-proofing their digital ecosystem.
Why they Partnered with Commerce Pundit?
We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Decisions
From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.
Solutions Offered by Commerce Pundit
Building a Future-Ready eCommerce Experience for CanvasChamp
Full eCommerce Platform Rebuild
• Rebuilt the entire CanvasChamp website using ReactJS frontend and Magento 2 backend.
• Optimized the website for 2.4s page load time, improving customer experience and SEO performance.
• Enabled scalability to handle 10,000+ daily visitors seamlessly.
Advanced Product Customization Features
• Integrated 3D and 360-degree previews for better user interaction.
• Developed a personalized gift builder tool allowing users to create custom
designs directly on the site.
• Fully responsive design ensuring consistent experience across desktop, tablet,
and mobile devices.
Marketplace & Bulk Order Automation
• Automated multi-marketplace integrations with Amazon, Etsy, Shopify via
Magento backend.
• Introduced CSV bulk order functionality, making it easier for B2B customers and
corporate gifting segments.
• Enabled automated print-ready file generation to eliminate manual errors and
expedite order fulfillment.
Technical SEO Implementation & Localization
• Fixed technical SEO issues: structured data, crawling/indexing errors, meta
optimizations.
• Launched new country-specific subdomains (AU, CA, NZ) to improve local SEO
and user engagement.
• Achieved top 3 SEO rankings for key product categories within the Home Decor
and Gifting segment.
Cloud Migration & Infrastructure Upgrade
• Migrated CanvasChamp infrastructure to AWS Cloud for improved speed,
scalability, and reliability.
• Implemented Elastic Kubernetes Service (EKS) for automatic scaling during peak
sales seasons.
• Strengthened platform security with GDPR compliance, PCI-certified hosting,
SSL, and automated backups.
Business Process Automation
• Integrated Avalara for automated tax compliance across multiple regions.
• Automated customer notifications, order processing, and sales reporting—
saving manual effort and reducing errors.
• Built custom admin features for bulk editing and inventory management across
all domains.
Technology Stack
ReactJS
NextJS
Magento 2
GraphQL
AWS
Algolia
ElasticSearch
Google Analytics
New Relic
Figma
SSL
PCI Hosting
Firewalls
Conclusion
Our work with CanvasChamp highlights what’s possible when innovative tech meets
vision and ambition. From automating thousands of daily orders to enabling rich
customization experiences, Commerce Pundit helped CanvasChamp go from zero to
$100M+ in lifetime sales—across continents and cultures.
Let’s build something incredible together.
