If marketing trends continue as they are (and there’s no reason to think otherwise) then Inbound Marketing will surely eventually become the go-to marketing approach to gaining an audience. Rather than having to go out and grab a prospect’s attention (through the use of ads, or emails), with inbound marketing, companies earn the attention of prospects, and can easily be found. The result is a typically more engaged customer who becomes loyal to a company and, often times, assumes the role of brand ambassador.
Because it’s evident that inbound marketing is the wave of the future, savvy marketers are always on the hunt for tools and technologies that simplify the process. A simple search for such tools will prove that there is no shortage of options available. But how do you know which apps and sites are worthy of investigating further?
To help you narrow down your search for the perfect inbound marketing tool, we’ve complied a list of 5 of the most effective tools on the market. While each tool or website delivers on what it promises, that doesn’t mean it’s the perfect match for your needs. Do your research and only commit to the tools you feel will help you reach your ultimate goal: gaining more loyal customers.
Hubspot is an inbound marketing software platform designed to help companies attract visitors, convert leads, and close customers. By using Hubspot, inbound marketers have one centralized location to manage their entire sales funnel process. As Hubspot puts it, “buyers are taking control.” As a result, impersonal marketing tactics are being tuned out. Hubspot is designed to make your marketing more personal, and therefore effective. With Hubspot you can manage your email, websites, SEO, landing pages, analytics, social media, blogging, and more. This is the go-to tool for many major brands throughout the world.
Many people (not just marketers) use Evernote as a source to keep track of notes, journals, and more. Think of it as an online notebook (although it’s not just online; you can download the mobile apps, as well). But, as content is king in marketing, Evernote is the perfect tool for the inbound marketer. Use Evernote to draft blog articles and Ebooks; capture ideas for articles on the go, and save articles you find online to read later in the day. These days, content is found and shared everywhere. Evernote makes it easy for you to put all that content into one easy-to-navigate application. You can even add to-do lists, reminders, and can collaborate on projects, all within Evernote.
Social media is a fantastic way to attract new customers organically, while maintaining a relationship with your current customers. But these days there are far too many social media platforms to monitor. No inbound marketer can take on that beast alone! Luckily, they don’t have to. Hootsuite allows you to manage many of the most popular networks all in one dashboard. Schedule posts, engage with customers, and gather analytics, all through Hootsuite. Furthermore, Hootsuite makes it possible for you to easily monitor brand mentions, track competitors, and measure the success of social media campaigns.
Moz (formerly known as SEOMoz) is the only tool you’ll need to manage your SEO. Over the years, the ideology behind SEO has changed, and Moz has been there every step of the way. For example, with the recent push toward local, Moz launched (in April, 2014) Moz Local, allowing users to manage and update business listings across the web with one single platform. SEO is a messy business. Moz.com makes it much more user friendly for marketers of all backgrounds.
Earlier, we mentioned how content is king in marketing. But what happens when you have no content to share? What happens when you’ve run out of ideas? Feedly’s there to save the day. Feedly is a simple and elegant RSS reader and provides tons of content from which to share and gain new ideas. Many people moved to Feedly once Google’s RSS reader ended and have heralded the tool for being the ultimate central news feed. With its remarkably attractive mobile app, it’s the perfect way to stay on top of content, even on the go.
Today’s inbound marketer has more tools at his disposal than ever before. But with those added opportunities comes the stress and confusion of choosing the right tools to add to your arsenal. These 5 proven apps and websites are used by some of the most effective brands and marketers in the industry, and they may just be exactly what you need to push your inbound marketing to the next level.