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Suspension Direct

Suspension Direct is a performance parts company known for providing premium suspension upgrades to enthusiasts, racers, and off-roaders across the U.S. While the brand had a strong offline reputation, their digital presence was underdeveloped—limiting their reach, sales, and customer acquisition online. They partnered with Commerce Pundit to unlock measurable growth through data-driven digital marketing.

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Automotive Parts

Industry

Meta and Google Ads

Platforms

10.23

(Meta) ROAS

$49K

(Google Ads) Revenue

Why they Partnered with Commerce Pundit?

We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.

Industry Expertise

Industry Expertise

We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.

Custom Solutions

Custom Solutions

We don’t use templates. Every feature is built to fit your product, workflow, and vision.

Data-Driven Decisions

Data-Driven Decisions

From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.

Goals & Objectives

Our partnership with Suspension Direct targeted four measurable outcomes:

Solutions Offered by Commerce Pundit

Fueling Revenue and Reach with Full-Funnel Performance Marketing

Solutions Offered by Commerce Pundit
Meta Ads Campaign Launch

Meta Ads Campaign Launch

We launched high-intent Meta campaigns focused on conversions and retargeting. With precise audience targeting and strong creative, the campaigns generated 52 confirmed orders and $31,711 in revenue, achieving a 10.23 ROAS and reaching over 312,000 users in Q1 alone.

Google Ads Revamp & Expansion

Google Ads Revamp & Expansion

Our team overhauled Suspension Direct’s Google Ads account with proper segmentation, bidding strategies, and keyword targeting. Conversions jumped from 15 to 110 year-over-year, revenue soared to $49,234, and ROAS grew from 0.01 to 8.72—while cost per conversion dropped by over 85%.

Analytics & Tracking Implementation

Analytics & Tracking Implementation

We resolved inaccurate tracking by integrating GA4 and improving event setups across Meta and Google platforms. This allowed precise performance monitoring, better attribution, and real-time optimization decisions that supported profitable growth.

The Impact

Technology Stack 

Magento 2

Magento 2

Google Ads

Google Ads

Meta Pixel

Meta Pixel

GA4

GA4

Google Tag Manager

Google Tag Manager

Shopify

Shopify

Google Ads Manager

Google Ads Manager

Meta Business Manager

Meta Business Manager

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