Display Solutions
Industry
Woo
Platforms
35%
More Wholesale Orders
45%
Faster Banner Checkout
About the Project
This project centered on turning a single WooCommerce store into a multi-channel selling engine for Mobile Light Box US.
Before the rebuild, the site relied on generic pricing rules that could not account for the number of buyer types the business actually served. Retail customers, resellers, wholesale partners, and sales agents were all quoted the same way, which slowed down orders and pushed sales effort back onto the team. Commerce Pundit re-engineered the backend and checkout experience from the ground up, introducing role-based pricing, custom product configuration, and dedicated purchasing paths for every customer segment, all inside one WooCommerce installation.
Why They Partnered With Commerce Pundit
We Bring Ideas to Life - Combining Technology, Strategy, and Execution to Simplify Complex Operations.
Built For Complex B2B Pricing
Every discount rule, customer group, and quantity break was engineered around the client's real sales structure, not a generic plugin default.
Performance-Driven Execution
Speed, usability, and The store was built to stay fast and stable even as pricing logic, product configurators, and role-based rules grew more complex. are built into every layer.
Conversion-First Approach
Every workflow, from quote requests to reseller checkout, was designed to move buyers toward a completed order with less friction.
Solutions Offered by Commerce Pundit
Turning A Single WooCommerce Store into a Full B2B And B2C Commerce Platform
Group-Wise Pricing & Discounts
We built a role-based pricing engine covering Customer, Reseller, Partner, Wholesale, and GIGA tiers. Each group now sees its own pricing and quantity-based discounts automatically at checkout, with no dependency on WooCommerce's global discount settings. This gave the client full control over margins across every channel from one place.
Custom Banner Price Calculator
We developed a fully custom banner product that lets customers enter their own width and height at checkout. The system calculates pricing in real time based on those dimensions, while still supporting custom descriptions and SKU management behind the scenes. Customers get instant, accurate pricing without waiting on a manual quote.
Request A Quote Workflow
A fully custom WordPress solution was developed to support long-term growth and operational flexibility.
The backend allows the Merlin team to manage inventory, update listings, and scale content without technical limitations, while maintaining consistent performance.
Wholesale & Reseller Purchasing
We built dedicated purchasing workflows for wholesalers and resellers, including customer-specific pricing, tiered discounts, quantity pricing, and role-based product visibility. Each partner type now sees only the pricing and products relevant to their agreement.
Sales Agent Functionality
We integrated a sales agent role that allows designated agents to place and manage orders on behalf of their clients. This gave the sales team a direct way to support high-touch accounts without leaving the platform.
Bundle Products & Reviews
We implemented bundled product functionality so customers can purchase complete packages in a single checkout, along with a full product review system to build trust and social proof across the catalog.
SEO & Technical Enhancements
We carried out ongoing technical SEO work including product schema, FAQ implementation, product feed corrections, and Google Merchant Center optimization. Combined with search and internal content improvements, this strengthened the site's organic visibility over time.
Technology Stack
HTML
JS
CSS
WordPress
Elementor
WooCommerce Extensions
Caching
Google Customer Reviews
Ongoing Services
Commerce Pundit continues to support Mobile Light Box US with:
• Website maintenance and plugin updates
• New WooCommerce feature development
• Pricing and customer group management
• Landing page creation for booth kits and product lines
• Performance and security optimization
• Conversion tracking, analytics, and reporting
Conclusion
Mobile Light Box US no longer runs one storefront trying to serve every customer type. It runs a commerce platform built around how each buyer actually purchases, from retail customers to wholesale partners and sales agents.
With automated pricing, self-service quoting, and a custom banner configurator in place, the business now spends less time on manual sales work and more time growing across every channel it serves.
