The Ins Outs of UX/UI Design
A successful e-commerce presence hinges on providing online visitors with positive experiences and fluid interactions. How do you achieve these key objectives? Simply put, you must build a great experience.
User experience (UX) design is all about getting inside the mind of your visitors. It’s about creating a simple, flawless, and positive experience for users. The more memorable and enjoyable the experience visitors have when interacting and shopping on your site, the better chances they will become repeat customers. Satisfied users are also a valuable source for word-of-mouth advertising.
How UX Design Benefits e-Commerce
The heart of UX design involves ensuring that visitors find value in your products or services. Peter Morville, founder of Semantic Studios, notes that in order for a user experience to be valuable and meaningful, your information must be:
To put it simply, think of UX design as the entire process of the branding, design, usability and function of products or services.
- Useful: Content should be relevant and fulfill your users’ needs.
- Usable: Your website must be easy to navigate.
- Desirable: Brand, images, identity and designs must generate positive emotions.
- Findable: Content should be locatable onsite and offsite.
- Accessible: Content needs to be accessible to everyone.
- Credible: Your content must be trustworthy and believable.
How We Improve Your UI/UX Design
Landing Page Impressions
In today’s e-commerce world, your website is most often where potential customers first interact with your business. First impressions can make or break a connection with shoppers, so you definitely need to win them over. If your images are bland, your designs confusing, or your navigation clunky, you’ve lost that customer, and likely lost other business as well. With our experience and knowledge, we’ll help you make lasting impressions that result in satisfied customers.
Site Navigation
Speed and easy navigation are what your customers want. We’re experts at building websites that load quickly, have eye-catching graphics, and are easy to use. Our responsive web design services result in more conversions for you and your business.
Checkout
The main culprit behind shoppers abandoning their online carts is a difficult or confusing checkout process. An effective checkout experience that runs smoothly and is simple and intuitive is extremely important for the conversion rate. We specialize in flawless checkouts, offering multiple payment options, safe and secure transactions, and graphically smooth and streamlined forms. Easy checkouts are a hallmark of positive customer experiences, and will bring them back to your shop again and again.
CTA Buttons
A call to action (CTA) has only one goal to get your visitors to complete a conversion. We cater to your target audience with CTA content that demands action without sounding pushy. Our designers and content writers are experienced consumers themselves, and know exactly what customers are looking for.
Quality UI/UX Design Drives Results
There’s a lot riding on your e-commerce business. You need to reach users who will convert, but first you have to grab their attention and hold it. Providing them with positive experiences, emotionally engaging graphics and seamless interactions is the best way to transform visits into conversions.
Effective UI Design Helps Your Bottom Line
User interface (UI) design falls under the umbrella of UX design, but focuses on a website’s intuitive look, feel, style and graphical interfaces. Often confused with UX design, UI design is more concerned with helping users get what they want easily and with minimal effort. Users shouldn’t focus on the design, necessarily, but on completing tasks like choosing products and checking out quickly and efficiently. Effective UI design aims to create interfaces which users find both easy and pleasurable to use.
UI and UX design work in tandem to create an attractive presentation, navigation, pleasing experience, easy payment flow, and memorable experiences for users.
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