Custom Bags
Industry
Magento + Algolia
Platform
31%
Revenue
171%
Orders
About the Project
Started in a garage in 2012, CB Station grew from a small eBay shop into a market leader in customized canvas products. As demand surged, the brand needed a robust online platform tailored to B2B buyers. Commerce Pundit took on the challenge of digitizing the business—developing an eCommerce website, streamlining product customization, and optimizing user journeys for trade shows, resellers, and corporate clients.
Why they Partnered with Commerce Pundit?
We bring ideas to life—combining tech, strategy, and problem-solving to
help brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Approach
From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.
Solutions Offered by Commerce Pundit
Digitizing a Gifting Brand from Garage Startup to B2B Powerhouse
Full-Scale Website Development & UI/UX Overhaul
We built CB Station’s first digital storefront using Magento, tailored for B2B use cases. With a clean, mobile-friendly interface and 3-click purchase journey, the site made bulk ordering intuitive and visually engaging—boosting engagement and brand trust.
Performance Optimization & Code Scalability
Years of platform refinements improved website speed by 4X. From cleaning legacy code to integrating new modules, the site became more stable and agile—keeping up with new product lines and seasonal demand spikes without downtime.
Content & Brand Standardization
We ensured consistency across all design, product, and landing pages, helping establish CB Station’s premium brand identity. Centralized updates simplified maintenance and ensured a seamless user experience across devices and pages.
Marketplace Strategy & Tech Stack Integration
Commerce Pundit integrated Algolia Search, Webgility, and Store Locator tools to enhance navigation, product sync, and in-store visibility. Combined with marketplace optimization, this strategy improved discoverability and shopper engagement across channels.
CRM & Operational Management
From Freshsales CRM management to email automation, we supported end-to-end operations. Whether managing trade show inquiries or automating lead capture, our efforts helped CB Station grow smarter and faster.
Technology Stack
Magento
Webgility
Algolia
Freshsales
Store Locator
Flipbook
Shoppers Approved
Klaviyo
Trade Show Lead Capture
Conclusion
Commerce Pundit helped CB Station scale from a homegrown canvas bag seller into a fast-growing B2B gifting brand. By building a high-converting platform, automating backend processes, and improving UX for custom orders, CB Station is now positioned for long-term growth—with a loyal client base and full eCommerce capability to match.
