Job Description
Campaign Strategy & Execution
- Define and execute comprehensive SEM strategies aligned with business goals.
- Own performance marketing for Google Ads, Bing Ads, and remarketing platforms.
- Scale paid search programs with a strong focus on non-branded campaigns and performance ROAS.
Budget Management
- Manage and optimize large monthly budgets (~$100K+), ensuring spend efficiency and revenue growth.
- Conduct ongoing bid and budget adjustments to meet ROAS and CPA goals.
E-commerce Focus
- Plan and execute PPC campaigns for e-commerce clients targeting international regions (US, India, AU, CA, NZ, UK).
- Deep understanding of e-commerce funnels, product-level performance, and dynamic ad strategies.
Analytics & Reporting
- Leverage Google Analytics and PPC platform dashboards to track KPIs.
- Generate in-depth performance reports and derive actionable insights to enhance campaign outcomes.
- Implement A/B tests and continuously improve ad creatives, keywords, and targeting.
Tools & Technology
- Improve SEM campaign performance through AI and automation tools by leveraging AI-driven bidding, campaign optimization, reporting, keyword insights, and workflow automation.
- Hands-on experience with SEM tools such as SEMrush, WordStream, SpyFu, AdEspresso, Optimizer and others.
- Strong familiarity with Adobe Efficient Frontier and Adobe Analytics is mandatory.
Team & Stakeholder Collaboration
- Collaborate with internal teams (design, content, tech) to ensure seamless campaign execution.
- Present findings and growth strategies to senior stakeholders.
Qualifications & Skills
- Minimum 3–5 years of hands-on SEM/PPC experience, particularly in e-commerce environments.
- Demonstrated ability to drive 2x ROAS from non-branded paid search campaigns.
- Expertise in Google Ads (Search, AI Search Max, Pmax, Display, Shopping), Bing Ads, and retargeting platforms.
- Proficient in Google Analytics; ability to build dashboards, derive insights, and inform decision-making.
- Familiarity with tools like SEMrush, SpyFu, WordStream, AdEspresso, and Adobe marketing tools.
- Google AdWords Certification is highly preferred.
- Strong analytical, communication, and strategic planning skills.
Preferred Certifications
- Google Ads Certification
- Adobe Analytics Certification (plus)
- Bing ads Certification
- Meta ads citification
- Google Analytics Certification
