What is PPC?
A Pay Per Click agency is a business that specializes in advertising via search engine marketing. Also known as a PPC marketing company, it will create, manage, and optimize paid search campaigns for businesses. Paid search is the most popular form of online advertising and it has changed the way businesses advertise their products or services.
What Makes a Great PPC Management Company?
The best PPC advertising agencies are experts in digital marketing, with experience working with companies from all different industries and verticals. Commerce Pundit is a PPC Ads Agency that knows what works for different types of brands and can help you find the right solution for your business.
Where do most PPC Services Agencies Fail?
Most marketing agencies focus all of their efforts on PPC campaign management. While doing so, they miss out on the most critical aspect of performance marketing, Conversion Rate Optimization, also known as CRO.
PPC campaign management is essential, but to drive conversions, the sales funnels must be functional on the website because paid media only gets the user to the product page – nothing more! That is where most agencies fail to drive conversions and give your website nothing more than some additional traffic. The perfect PPC Marketing Agency will consider all angles.
How does Commerce Pundit Do it Better?
Unlike our competitors, we start our PPC services with a thorough website review. We review the website traffic, understand your audience, analyze your products, and most importantly – study the competition.
This approach maximizes the chance that the audience landing on your website converts. Our Pay Per Click advertising agency experts manage the ad platforms, and our content team writes and designs the creative requirements for ad campaigns. We recommend engaging on a quick 30 paid search agency minutes call with us and finding out the difference on your own…
Let's TalkeCommerce PPC Services for Platforms
Google Ads
The most prominent of all paid platforms is Google Ads. As an AdWords Management Company, we manage over a $2M monthly spending budget, and unlike suggesting our clients go all guns blazing, we recommend starting small, understanding which campaign types will work the best for your products, then scale.
Bing Ads
In all fairness, Bing is not the platform for all businesses. However, it is a niche audience, and if your audience is Microsoft savvy, that is the platform to target. We generally review the acquisition channels on your analytics and focus on particular areas before promising a lot for Bing.
Facebook Ads and Instagram Ads
Generally, we recommend this ad platform to our clients when the products have scope for an impulse buy. The audience is not on these platforms to make a purchase. However, if your products offer a USP to drive instant purchases by showing an image or a video, it is the platform for you. These are also compelling platforms to engage with your audience and position yourself as a better brand.
LinkedIn Ads
For services agencies and to raise awareness for investments for your business, LinkedIn is a perfect platform. Generally, LinkedIn ads require a much higher budget considering the per click costs compared to the others. However, it is the most effective way to engage with the B2B audience with the right strategy and overall ecosystem to drive conversions.
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FAQs
We guarantee you will see at least a 2x increase in ROI within the first few months of using eCommerce PPC services.
Yes, we offer full reporting on all of our PPC services!
PPC ads can be advertised on Google, Facebook, LinkedIn and more. Google is the most popular PPC platform.
Yes, people click PPC ads! The more attractive and relevant the ad the better.
PPC ad campaign costs as much as the client is willing to invest. The higher the investment the higher the ROI.
As a PPC advertising agency, we can assure you that pay-per-click ads are worth investing in to scale your business’s ROI rapidly.
Any business can advertise online with PPC ads!
It is recommended to check your PPC campaigns at least once a week. However, Commerce Pundit will check your campaigns every day and make the necessary adjustments to improve results.
Pay-Per-Click advertisement, when done the right way, is very effective. Let Commerce Pundit set up your accounts for you.
Your choice of PPC ads is up to you. There are search ads, display ads, video ads, paid social ads, and more!
PPC ads appear where the audience can see them such as search engines, websites, and social media.
Yes, Google Ads, is a form of Pay-Per-Click advertisement.
Although not as popular as Google Ads, Bing Ads are effective as well, so don’t sleep on them.
Bing Ads and Google Ads services accounts are free, but you must invest funds to run ads.
Facebook ads make money by drawing in sales for your products by targeting the appropriate audience.
Google Ads are more effective in capturing leads who are ready to purchase a product because they were likely searching for the product on Google. Meanwhile, Facebook has a higher conversion rate, but less likely to appear in front of ready-to-buy customers.
Commerce Pundit can set up Facebook ads for you!
The Instagram algorithm tracks the users’ habits and puts ads in front of them that are according to their habits.
Instagram Ads are worth the investment and deliver results, especially among the Millennial audience.
LinkedIn Ads work like most other PPC campaigns. Choose your campaign objective, set target criteria, choose your format, create the ad, set your budget, and set up the schedule.
LinkedIn generally recommends setting a budget of $5,000 per month.
The quality of LinkedIn Ads leads is better and more likely to convert to sales.
Apart from PPC service, Commerce Pundit offers web design, development content marketing, business growth, search engine optimization, social media marketing, email marketing, and marketplace management. Get in touch with us so you can find out how we can help you.