Where Do Many Content Marketing Agencies Fail?
The quickest way to fall short of success in content marketing is being unprepared and not perfecting content. Other common mistakes include no clear content marketing strategy, not effectively managing SEO (Search Engine Optimization), not keeping a close eye on analytics, not keeping the customer in mind when planning and crafting content, keyword stuffing, relying on one type of content on social media, and not creating content that can be repurposed later (evergreen content).
How Does Commerce Pundit Do It Better?
Content marketing involves both the creation and sharing of online material to promote interest in products or services by a specific business.
Commerce Pundit keeps the best interests of clients in mind by following the best practices of content marketing when acting on behalf of the client. By supporting points with data, posting consistently, creating content with the customer in mind, setting clear goals, putting the user’s experience first, and personalizing the brand’s content, Commerce Pundit helps clients in crafting and sharing high-quality content on all platforms.
When creating a content marketing plan, each business will have different wishes when it comes to outcomes. 45% want to increase brand awareness, 37% want more traffic, 27% want more sales, and 23% want better customer loyalty. This data directly correlates with the top metrics to track traffic, rankings, and leads. In fact, over 60% of marketers measure the success of content marketing through sales.
Let's TalkContent Marketing Services
Website and Social Media Audit
You cannot supply effective content marketing services to a client without first conducting a thorough website and social media audit.
Our team of experts will first perform a detailed audit of the client’s content, on all social media platforms as well as the business’ website. This process will involve reading blog posts, social media captions, and landing pages. The current content will be compared to the image and reputation that the client wishes to create for their audience. Once that is complete, our content marketing team will create a personalized content marketing plan with the goals of the business owner and best industry practices in mind.
Strategy & Content Planning
Directly following the audit, Commerce Pundit will decide the best strategies to use in a plan for the specific client. A content marketing budget will be decided upon with the client and digital marketing team. 66% of marketers expect their budget to increase over time, as new methods and strategies arise in the industry. Current trends, strategies, and the branding of the client will all be considered when crafting the content marketing strategy.
Content Writing
Once the plan is approved by the client, the content marketing team will begin content writing services. From email marketing newsletters to blog and landing page content for e-commerce websites, our team can do it all!
Content writing is vital to drawing in new customers and effectively advertising a product or service. In fact, 72% of marketers say that content marketing aids in educating an audience, and 63% report that it also helps build loyalty with new and existing customers.
Content Creation
In addition to content writing, Commerce Pundit offers content creation services with expertise in social media content creation. Our team has the skills and resources to create video, photo, and graphic design content for a variety of industries, from the kitchen to the beauty industry.
Visual content is the cornerstone of a successful content marketing plan. For instance, 78% of people say they’ve been convinced to make a purchase after seeing video content of that product. Furthermore, short-form videos were the most effective content format on social media platforms in 2022.
A consumer can be exposed to your business’s products, but if the information is poorly presented, they will not move forward with a purchase. Plus, it has been proven that when information is heard only about 10% of the information is remembered later. However, if a well-designed and relevant image or video is paired with that information then people were able to remember approximately 65% of the information later.
Our Testimonials
Commerce Pundit performed very well and very quickly. I would recommend them to others.
