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The Thermal Club  

The Thermal Club is a private country club centered around one of North America’s most elite racing circuits. Spread across 160 acres in the California desert, the club features three racetracks and 70+ private residences. To maintain its premium experience, The Thermal Club required a backend platform to streamline guest, vendor, and staff management while eliminating manual processes and improving security. 

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Luxury Club

Industry

Custom Platform

Platforms

28%

Guest Accuracy

22%

Ops Efficiency

Why they Partnered with Commerce Pundit? 

We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.

Industry Expertise

Industry Expertise

Commerce Pundit has deep experience building tailored backend systems for hospitality and operations-heavy businesses. 

Custom Solutions

Custom Solutions

We design purpose-built architectures for each client to solve niche operational pain points.

Data-Driven Decisions

Data-Driven Decisions

Our platforms support real-time analytics, enabling proactive decisions and automation.

Goals & Objectives

Our Partnership with CommercePundit Targeted Four Measurable Outcomes:

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Solutions Offered by Commerce Pundit 

Digitizing Access And Automating Operations For A Private Motorsport Club

Solutions Offered by Commerce Pundit 
Custom Backend Development

Custom Backend Development

We developed a secure, easy-to-use .NET-based backend system hosted on AWS. The system allows staff to manage guests, vendors, and staff from a single interface. Listings, entry permissions, and tracking tools are all centralized for maximum control.

Automated Guest Registration 

Automated Guest Registration 

The guest entry process was digitized using pre-verification via email and SMS. No unauthorized visitors can now access the club, reducing friction and improving security. 

Role-Based Entry Modules

Role-Based Entry Modules

We designed specific modules for visitors, staff, and vendors. Gatekeepers can register entries at multiple checkpoints, making movement within the property more visible and manageable. 

Integrated Data Reports

Integrated Data Reports

We created a unified data model by syncing multiple legacy software tools. Staff can now generate detailed reports within seconds, using clean, real-time information pulled from multiple systems.

Iterative Design Approach

Iterative Design Approach

Our wireframing and feedback loops with Thermal Club stakeholders ensured each screen was refined for usability before launch. Each dashboard function serves real-world user needs for fast adoption.

The Impact 

Technology Stack 

ASP.NET

ASP.NET

AWS

AWS

MSSQL

MSSQL

Email/SMS Authorization

Email/SMS Authorization

Custom Reporting Engine

Custom Reporting Engine

Figma + Wireframes

Figma + Wireframes

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