Automotive Parts
Industry
Meta and Google Ads
Platforms
10.23
(Meta) ROAS
$49K
(Google Ads) Revenue
About the Project
Suspension Direct needed to evolve beyond traditional word-of-mouth and offline sales to build a scalable digital engine for performance and growth. With poor tracking, low conversions, and minimal digital visibility, Commerce Pundit launched targeted Meta and Google campaigns, fixed tracking issues, and delivered a results-focused roadmap. Within one quarter, the brand saw dramatic growth across ad channels, customer engagement, and online revenue.
Why they Partnered with Commerce Pundit?
We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.
Solutions Offered by Commerce Pundit
Fueling Revenue and Reach with Full-Funnel Performance Marketing
Meta Ads Campaign Launch
We launched high-intent Meta campaigns focused on conversions and retargeting. With precise audience targeting and strong creative, the campaigns generated 52 confirmed orders and $31,711 in revenue, achieving a 10.23 ROAS and reaching over 312,000 users in Q1 alone.
Google Ads Revamp & Expansion
Our team overhauled Suspension Direct’s Google Ads account with proper segmentation, bidding strategies, and keyword targeting. Conversions jumped from 15 to 110 year-over-year, revenue soared to $49,234, and ROAS grew from 0.01 to 8.72—while cost per conversion dropped by over 85%.
Analytics & Tracking Implementation
We resolved inaccurate tracking by integrating GA4 and improving event setups across Meta and Google platforms. This allowed precise performance monitoring, better attribution, and real-time optimization decisions that supported profitable growth.
Technology Stack
Magento 2
Google Ads
Meta Pixel
GA4
Google Tag Manager
Shopify
Google Ads Manager
Meta Business Manager
Conclusion
In just one quarter, Commerce Pundit helped Suspension Direct go from limited digital traction to measurable, profitable growth. By launching a full-funnel marketing strategy and fixing foundational tracking issues, the brand now has the tools and momentum to scale in the competitive automotive space.