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Suspension Direct

Suspension Direct is a performance parts company known for providing premium suspension upgrades to enthusiasts, racers, and off-roaders across the U.S. While the brand had a strong offline reputation, their digital presence was underdeveloped—limiting their reach, sales, and customer acquisition online. They partnered with Commerce Pundit to unlock measurable growth through data-driven digital marketing.

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Automotive Parts

Industry

Meta and Google Ads

Platforms

10.23

(Meta) ROAS

$49K

(Google Ads) Revenue

Why they Partnered with Commerce Pundit?

We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.

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Industry Expertise

We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.

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Custom Solutions

We don’t use templates. Every feature is built to fit your product, workflow, and vision.

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Data-Driven Decisions

From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.

Goals & Objectives

Our partnership with Suspension Direct targeted four measurable outcomes:

Solutions Offered by Commerce Pundit

Fueling Revenue and Reach with Full-Funnel Performance Marketing

CB Station Mobile App
Website Development

Meta Ads Campaign Launch

We launched high-intent Meta campaigns focused on conversions and retargeting. With precise audience targeting and strong creative, the campaigns generated 52 confirmed orders and $31,711 in revenue, achieving a 10.23 ROAS and reaching over 312,000 users in Q1 alone.

Website Development

Google Ads Revamp & Expansion

Our team overhauled Suspension Direct’s Google Ads account with proper segmentation, bidding strategies, and keyword targeting. Conversions jumped from 15 to 110 year-over-year, revenue soared to $49,234, and ROAS grew from 0.01 to 8.72—while cost per conversion dropped by over 85%.

Website Development

Analytics & Tracking Implementation

We resolved inaccurate tracking by integrating GA4 and improving event setups across Meta and Google platforms. This allowed precise performance monitoring, better attribution, and real-time optimization decisions that supported profitable growth.

The Impact

Technology Stack 

Magento

Magento 2

Magento

Google Ads

Magento

Meta Pixel

Magento

GA4

Magento

Google Tag Manager

Magento

Shopify

Magento

Google Ads Manager

Magento

Meta Business Manager

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