Music Merchandise
Industry
Shopify
Platforms
81.52%
Revenue
75.20%
Orders
About the Project
Rockabilia partnered with Commerce Pundit to expand its online reach and improve the performance of its Shopify storefront. The goal was to increase revenue from multiple traffic sources, reduce bounce rate, and scale conversion-driven campaigns across Google, Bing, Meta, and Pinterest. With millions of music fans browsing niche products daily, efficient targeting and personalized marketing were key.
Why they Partnered with Commerce Pundit?
We bring ideas to life—combining tech, strategy, and problem-solving to help
brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Decisions
From launch to scale, we use real user data to guide what works and keep improving what doesn’t.
Solutions Offered by Commerce Pundit
Full-Funnel Performance Marketing And Shopify Site Maintenance For A
Global Band Merch Brand
Multi-Platform Paid Media Strategy
We scaled performance on Google Ads, Bing, and AdRoll with campaign segmentation by artist, genre, and intent level. ROAS-focused bid optimizations led to a dramatic rise in order volume.
Meta, Instagram & Pinterest Advertising
Rockabilia’s product visuals were turned into thumb-stopping creatives tailored to each platform. Retargeting ads for abandoned viewers brought consistent returns, especially during product launches and promos.
Advanced SEO Optimization
From deep site audits to structured schema, we overhauled on-page and technical SEO. Metadata was rewritten for thousands of SKUs, improving rankings and visibility.
Email Marketing with Klaviyo
We built and launched flows for abandoned cart recovery, welcome series, reactivation, and post-purchase upsell, turning one-time buyers into returning fans.
Ongoing Website Maintenance
Routine fixes, landing page optimization, and merchandising updates ensured the Shopify site performed well under traffic spikes and seasonal demand.
Technology Stack
Shopify
Google Ads
Bing Ads
AdRoll
Klaviyo
Google Search Console
Ahrefs
Google Analytics 4
Meta Pixel
Shopify Custom Code & Theme Support
Conclusion
Commerce Pundit helped Rockabilia transform its digital performance by optimizing across every touchpoint, from SEO and Google Ads to retargeting and email automation. With 81% revenue growth and over 75% more orders, Rockabilia now connects more fans to the merch they love—faster and smarter.
