Outdoor Decor
Industry
Shopify + Google Ads
Platforms
60%
Organic Traffic
30%
Orders
About the Project
Despite offering high-quality products, Plantatorem struggled with online visibility, low traffic, poor engagement, and an outdated website. Commerce Pundit stepped in to revamp their digital ecosystem—rebuilding the site, restructuring SEO, streamlining ad spend, and launching their Amazon channel. The results: increased brand awareness, higher conversions, and a fully integrated growth strategy.
Why They Partnered with Commerce Pundit
We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.
Solutions Offered by Commerce Pundit
From Low Visibility to Full-Funnel Growth Across Web, Ads, and Marketplaces
Complete SEO Overhaul
We began with a full SEO audit, addressing technical errors, targeting high-intent keywords, and executing a backlink strategy. Optimizing product and category content helped push over 20 keywords into the top 10 on search engines—driving more qualified traffic organically.
Performance Marketing Acceleration
Targeted ad campaigns were launched across Google, Meta, and Bing, paired with remarketing and seasonal promotions. These efforts delivered 3x–4x ROAS while increasing website orders by 30% within the first few months.
Email Marketing Transformation
Klaviyo was deployed for advanced segmentation, welcome series, abandoned cart flows, and monthly newsletters. A/B testing and creative enhancements improved open and click-through rates, helping nurture and convert Plantatorem’s growing subscriber base.
Website Redesign & UX Optimization
The old Shopify theme was rebuilt with a mobile-first approach, simplified navigation, and a modern, clean aesthetic. Page speed was significantly improved, and the checkout journey was refined to reduce bounce and increase completed purchases.
Social Media Growth Strategy
Commerce Pundit developed a monthly content calendar featuring reels, how-to guides, and seasonal campaigns. This visual storytelling approach improved engagement, broadened reach, and reinforced the brand’s design-forward identity across Instagram and Facebook.
Amazon Marketplace Launch
We created and optimized over 200 product listings with A+ content, helping the brand gain traction on Amazon. With enhanced product pages, keyword-rich content, and FBA alignment, Plantatorem improved its marketplace discoverability and order volume.
Shopify 2.0
Google Ads
Meta Ads
Bing Ads
Amazon Seller Central
A+ Content Tools
Google Search Console
Google Tag Manager
GA4
Klaviyo
Conclusion
Commerce Pundit helped Plantatorem grow from a niche gardening brand to a high-performing, multichannel eCommerce business. Through a cohesive strategy spanning SEO, UX, ads, social, and marketplaces, Plantatorem now attracts more traffic, converts more visitors, and thrives across every touchpoint in the digital landscape.