Nail Supplies
Industry
Magento 2
Platforms
63%
More Orders
179%
Traffic
About the Project
LA Nail Supplies needed a modernized platform to match their growing inventory and expanding customer base. Their original eCommerce setup struggled with slow navigation, inconsistent pricing, and inefficient catalog management.
Commerce Pundit helped transform their business through a full Magento 2.4.5 rebuild, advanced integrations (like Algolia and Amasty Feed), secure payment gateways, and a complete UI/UX redesign. The result: a faster, scalable, user-friendly eCommerce experience that significantly increased traffic, orders, and revenue.
Why They Partnered with Commerce Pundit
We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Decisions
From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.
Solutions Offered by Commerce Pundit
Empowering LA Nail Supplies with Speed, Automation, and Seamless Shopping Experiences
eCommerce Platform Rebuild
Commerce Pundit migrated LA Nail Supplies to Magento 2.4.5, creating a strong, scalable foundation. The new platform improved performance, handled 30,000+ SKUs with ease, and delivered mobile-first design. Page load times were reduced by 3 seconds, improving user engagement and checkout efficiency, while supporting the brand’s growing traffic and order volume.
Advanced Search Integratio
Managing a massive inventory needed smarter search capabilities. Commerce Pundit integrated Algolia, enabling real-time, lightning-fast search results. Customers could now find products quicker, enhancing satisfaction, boosting conversion rates, and making the entire shopping journey smooth and efficient for salon professionals and beauty shoppers alike.
Dynamic Customer Segmentation
Recognizing the unique needs of regular customers, salons, and redistributors, Commerce Pundit built personalized login experiences with tiered pricing structures. This customized approach enhanced loyalty, increased transparency, and made it easier for different customer types to navigate products, resulting in higher repeat purchase rates and stronger customer trust.
Checkout and Payment Innovation
A streamlined checkout flow was developed to reduce friction and cart abandonment. Commerce Pundit added Apple Pay, PayPal, and Affirm as flexible payment options. This not only improved customer convenience but also shortened the path to purchase, making transactions seamless across desktop and mobile platforms.
Advanced Bid & Budget Optimization
Advanced Bid & Budget Optimization harnesses cutting-edge analytics to fine-tune bid adjustments, ensuring maximum ROI. This strategic approach relies on real-time performance data to identify high-value opportunities, allowing precise bid modifications that enhance campaign competitiveness. Coupled with smart budget allocation, advertisers efficiently distribute funds to the most effective channels and keywords. By aligning spending with performance, this optimization strategy improves efficiency and drives sustained growth in a dynamic digital marketplace, ultimately delivering fast, measurable success and ensuring dominant market leadership.
Backend Automation and Catalog Management
With 30,000+ SKUs to maintain, manual updates were inefficient. Commerce Pundit implemented Amasty Feed to automate product catalog synchronization across sales channels. This drastically reduced manual errors, saved time, and ensured real-time updates, keeping the site’s product listings accurate and consistent without heavy manual workloads.
Digital Marketing and SEO Strategy
Commerce Pundit implemented a thorough digital marketing plan to increase traffic and market share. PPC advertising, email marketing campaigns, retargeting advertisements, and SEO reorganization were all implemented strategically. In addition to supporting a 63% rise in orders, these efforts resulted in a 179% increase in website traffic.
Technology Stack
Magento 2
Algolia
Amasty Feed
Apple Pay
PayPal
Affirm
PCI Scan
SSL
Google reCAPTCHA
USPS Integration
Conclusion
Our work with LA Nail Supplies showcases how the right platform upgrades, automation, and marketing strategies can ignite transformational growth. With a scalable Magento 2 foundation, lightning-fast search, personalized pricing models, and automated inventory management, Commerce Pundit helped LA Nail Supplies accelerate their path to stronger revenue, higher order volumes, and a thriving online presence.
