Theater Seating
Industry
Magento + AWS
Platforms
68.15%
Order Growth
40%
Revenue Boost
About the Project
Eurotech began with a vision: to provide immersive home theater seating without compromising on quality or comfort. Over the years, their catalog grew to include extensive customization options for fabrics, configurations, and finishes — ideal for design-conscious buyers. However, the previous desktop-first platform created barriers for mobile users, lacked modern performance, and disconnected sample requests from real-time stock availability.
Commerce Pundit stepped in to modernize the experience. From upgrading infrastructure to optimizing conversions, we delivered a scalable, fast, and conversion-friendly eCommerce ecosystem that matched the premium nature of Eurotech’s products.
Why They Partnered with Commerce Pundit
We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Decisions
From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.
Solutions offered by Commerce Pundit
Delivering Performance, Precision, and Personalization for a Premium Seating Brand
Mobile Optimization & Responsive UX
We led a mobile-first redesign, prioritizing clean navigation, responsive components, and optimized layout across devices. This shift directly addressed the high acquisition costs and poor engagement from mobile traffic — turning mobile into a high-performing sales channel.
AWS Cloud Hosting + CDN Deployment
The migration to AWS gave Eurotech a more stable, secure, and scalable backend. We further accelerated performance by adding CloudFront, ensuring users experienced lightning-fast speeds, even during promotional peaks or seasonal spikes in traffic.
Search Functionality via Algolia
With no prior search bar in place, product discovery was frustrating for users. Our integration of Algolia delivered real-time, intelligent filtering and search suggestions — a major UX upgrade that enhanced shopper satisfaction and increased conversions.
CRO & Landing Page Redesign
We reimagined the landing pages with targeted CRO techniques — clear CTAs, simplified options, trust markers, and optimized visual hierarchy. These changes guided visitors more effectively through the buying process, boosting the likelihood of conversion.
Inventory-Linked Sample Request Tool
To reduce customer dissatisfaction, we connected the sample request system directly to live inventory and available color options. Customers could now request only valid samples, reducing back-and-forth, aligning expectations, and improving operational efficiency.
Technology Stack
Magento 2
PHP
Klaviyo
AWS
Redis
MySQL
Conclusion
The Eurotech Seating journey shows the power of pairing premium products with a premium digital experience. Through mobile-first design, search functionality, AWS migration, and smart UX enhancements, Commerce Pundit helped Eurotech scale with confidence. The result is a faster, smarter, more intuitive platform — ready to deliver comfort and style to customers across the U.S.
