Industrial Trade
Industry
Custom Stack
Platforms
233.24%
Organic Revenue
18.52%
Leads
About the Project
Container Exchanger had a clear objective: stabilize and modernize their platform to support growing traffic, improve SEO, and streamline product data management. Frequent site crashes, slow load times, and manual SEO efforts were limiting growth. Commerce Pundit re-engineered the platform for performance and efficiency, improving everything from uptime and database calls to analytics, Google Feed accuracy, and Core Web Vitals.
Why they Partnered with Commerce Pundit?
We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Decisions
From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.
Solutions Offered by Commerce Pundit
Stabilizing Infrastructure and Scaling SEO for a Growing Industrial Marketplace
Core Web Vitals Optimization
Many pages initially failed Google's Core Web Vitals. We optimized the frontend and reduced database queries by over 90% (600+ to 35 per page), achieving a 137% performance improvement. Page scores rose to 80–95, helping the site pass Google’s speed and UX benchmarks.
Page Load Time Reduction
Pages originally took 8–10 seconds to load. We implemented frontend caching and API-level optimizations to bring load times down to 3–4 seconds—significantly improving user retention and bounce rates.
Stability & Uptime Overhaul
The site previously suffered from daily crashes and server downtime. We restructured backend queries and stabilized API failures, achieving 24/7 uptime with no “Something Went Wrong” errors reported post-launch.
SEO & Schema Upgrades
We implemented structured Schema JSON for all key product pages, fixed Google Feed CSV data, and automated content corrections across thousands of SKUs. This led to improved indexing, greater visibility, and more accurate product representation on Google Shopping.
Design Revamp & Pricing Clarity
The outdated UI was replaced with a streamlined, mobile-friendly layout. We enhanced pricing display and product page flow, making it easier for users to browse, compare, and request quotes—leading to more engagement and fewer user drop-offs.
Event Tracking & Analytics Repair
Google Analytics setup was corrected to eliminate duplicate events and add custom conversions. Accurate tracking enabled better insight into user behavior and informed future marketing decisions.
Freight API & Backend Integrations
We replaced a deprecated shipping API with a modern Freight API, ensuring real-time quotes and uninterrupted operation. This upgrade also improved logistics transparency for customers.
Scripted Automation for SEO & Data Cleanup
To fix thousands of incomplete or incorrect product listings, we created backend scripts that automatically standardized and corrected SEO fields, descriptions, and attributes—eliminating hundreds of hours of manual data entry.
Technology Stack
HTML
JS
CSS
PHP
MySQL
Schema JSON
Conclusion
Commerce Pundit helped transform Container Exchanger from a crash-prone legacy platform into a fast, reliable, and search-optimized marketplace. With upgraded speed, stability, automation, and SEO, the platform is now equipped to scale efficiently, serve users seamlessly, and capture more qualified leads and sales across verticals.
