Military Surplus
Industry
Magento 2 + Klaviyo
Platforms
19%
Revenue
23%
Orders
About the Project
Despite a strong brand legacy, Coleman’s digital infrastructure needed modernization to meet today’s eCommerce standards. Commerce Pundit upgraded the Magento platform, redesigned the storefront, and built a performance engine that included SEO, paid ads, and automation. The goal was to create a seamless digital experience while enabling scalable growth across all major marketing channels.
Why They Partnered with Commerce Pundit
We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Decisions
From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.
Solutions Offered by Commerce Pundit
50 Years of Legacy, Digitally Reinvented for a Modern eCommerce Landscape
Magento 2 Migration & Site Redesign
We migrated the site from Magento 1 to Magento 2 and rolled out a full UI/UX overhaul. Mobile optimization, faster load speeds, and simplified navigation now ensure a frictionless customer experience across all devices.
Performance Marketing & GA4 Integration
Coleman’s Google Ads account was restructured to focus on high-converting product groups. Coupled with GA4 implementation, the team achieved 7–8x ROI through real-time data insights and better campaign targeting.
Email Automation with Klaviyo
We implemented automated flows for cart recovery, product abandonment, and promotions. These automations delivered a 25–30% uplift in email-driven conversions and customer re-engagement rates.
SEO Overhaul & Marketplace Visibility
Using Ahrefs and SEMrush insights, we corrected technical SEO issues, optimized category pages, and improved keyword visibility. Impression share increased by 20%, pushing Coleman’s back into high-ranking SERPs.
Third-Party System Integrations
To streamline operations, we integrated NetSuite and Celigo for backend sync, and added Algolia, Yotpo, and Avalara for faster search, reviews, and tax compliance—ensuring seamless customer and admin workflows.
Technology Stack
Magento 2
Google Ads
Klaviyo
GA4
Google Tag Manager
Google Search Console
NetSuite
Celigo
Yotpo
Algolia
Avalara
Conclusion
With over 50 years of offline success, Coleman’s is now digitally future-ready. Through deep platform upgrades, performance marketing, and automation, Commerce Pundit helped the brand modernize its experience, reach new audiences, and achieve a stronger online presence—all while staying true to its rugged military surplus roots.
