Kitchen Cabinets
Industry
UX Stack
Platforms
20%
Checkout Abandonment
30%
Engagement
About the Project
As a digitally native brand, CliqStudios needed a website that could mirror its design expertise and simplify the path to purchase. Customers were overwhelmed by cluttered layouts, hidden features, and an unintuitive navigation system. Commerce Pundit redesigned the end-to-end experience using real customer feedback, heatmaps, user personas, and A/B testing to deliver a seamless, conversion-optimized platform.
Why They Partnered with Commerce Pundit
We bring ideas to life—combining tech, strategy, and problem-solving to help brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Decisions
From launch to scale, we use real user data to guide what works—and keep improving what doesn’t.
Solutions Offered by Commerce Pundit
From Cluttered Journeys to Clean, Conversion-Focused UX
User Research & Heatmap Analysis
Using Hotjar, VWO, and Google Analytics, we studied click paths, scroll behavior, and drop-offs. Session recordings and customer support queries revealed key friction points—especially around product browsing and order tracking.
Persona-Driven UX Strategy
We tailored navigation and visual messaging for two primary segments: young remodelers and empty nesters. Both paths prioritized ease, flexibility, and trust-building content, such as testimonials, badges, and before-after views.
Redesign of Navigation & Product Pages
The menu was rebuilt for clarity, reducing steps to key product listings. Cabinet variations were consolidated into a single listing with filters, eliminating repetition and confusion in the buying journey.
Streamlined Checkout & Order Tracking
A single-page checkout was introduced, and the order tracking feature was made accessible via the user dashboard. These changes helped reduce drop-offs and post-purchase queries.
High-Fidelity UI in Figma + Mobile-First Design
We designed pixel-perfect prototypes, improved image hierarchy, and applied clear typography rules for better scanning. All elements were tested across mobile devices to enhance on-the-go usability.
Technology Stack
Figma
Google Analytics
Hotjar
VWO
Stakeholder & Customer-Centric Interviews
Surveys
Heatmaps
Scroll/Click Tracking
Conclusion
Through a deep dive into user behavior and a rigorous UX strategy, Commerce Pundit helped CliqStudios turn its underperforming digital storefront into a clean, modern, and conversion-friendly platform. The improvements not only elevated the brand experience but also delivered measurable results across engagement, conversions, and design consultation leads.
