Handmade Pottery
Industry
Shopify
Platforms
97.29%
Up Revenue
73%
Traffic Increased
About the Project
Known for their signature handwarmer mugs and artistic kitchenware, Clay in Motion needed to turn their Shopify store into a more conversion-focused and engaging experience. The team wanted to retain their handmade charm while building stronger marketing systems that support rapid online growth. They came to Commerce Pundit to amplify their brand visibility, integrate automation tools, and drive more orders through trust-based content.
Why They Partnered with Commerce Pundit?
We bring ideas to life by combining tech, strategy, and problem-solving to help
brands grow smarter.
Industry Expertise
We’ve worked across industries. That insight helps brands move faster and avoid costly missteps.
Custom Solutions
We don’t use templates. Every feature is built to fit your product, workflow, and vision.
Data-Driven Decisions
From launch to scale, we use real user data to guide what works and keep improving what doesn’t.
Solutions Offered by Commerce Pundit
Building A High-Touch Marketing Engine For Handmade Pottery
ECommerce
Email & SMS Automation
We implemented post-purchase review requests, abandoned cart flows, and timely notifications using Klaviyo and Yotpo, encouraging customers to complete purchases and leave feedback.
Social Media Engagement
Using high-performing customer photos and reviews, we boosted Instagram and Facebook reach, driving traffic through scheduled posts and seasonal promotions.
Trust Elements Onsite
By integrating dynamic star ratings and UGC-driven reviews across PDPs and collection pages, we improved buyer confidence at every touchpoint.
Cross-Platform Ad Campaigns
Commerce Pundit launched segmented ad campaigns across Google and Meta to drive qualified traffic while keeping acquisition costs under control.
Technology Stack
Shopify
Klaviyo
Yotpo
Facebook Ads
Instagram Ads
Google Ads
Google Analytics 4
Meta Pixel
Conclusion
Commerce Pundit helped Clay in Motion scale its digital presence without losing the authenticity of a handcrafted brand. By pairing automation with personalization, and user content with clear design, we created a seamless path for growth—proving that pottery can be both beautiful and data-driven.
