Job Description
Role Objective
We are looking for a Sr. SEO Strategist & Execution Lead who can revive, scale, and future-proof organic growth. The candidate will be responsible for improving rankings of key revenue-driving keywords and driving measurable growth in organic traffic and conversions. The role also requires building visibility across AI-driven search platforms such as Google AI Overviews and ChatGPT.
Key Responsibilities
- Define and execute end-to-end SEO strategy
- Identify and improve stagnant keywords (3+ years) with action plans
- Lead keyword research, clustering, and mapping
- Optimize product, category, and content pages
- Resolve technical SEO issues and improve site health
- Develop AI search (AEO) strategies
- Build topical authority and manage blog strategy
- Drive backlink and authority-building campaigns
- Track performance and share reports
KPIs / Success Metrics
- Growth in keyword rankings (Top 10)
- Increase in organic traffic and conversions
- Improvement in AI visibility and brand mentions
- Content performance and engagement
- Technical SEO health score
Required Skills & Expertise
Must Have:
- 5–8 years of eCommerce SEO experience
- Experience improving keyword rankings
- Strong technical SEO knowledge
- SEO tools (SEMrush, GA4, GSC, Screaming Frog)
Good to Have:
- AI SEO / AEO knowledge
- US market experience
- CRO knowledge
- Basic HTML/CSS
Ideal Candidate Profile
- Strategic thinker with execution capability
- Strong analytical mindset
- Experience handling stagnant SEO performance
- Interest in AI-driven search evolution
