Job Description
Core Responsibilities:
1. AI-Optimized Content Creation
Create high-quality content designed for both humans and AI systems, including:
- Blogs & buying guides
- Landing pages & product pages (PDP)
- Email marketing campaigns
- Social media captions
- Paid ad copy (Google & Meta)
- Case studies & promotional pages
- Write content structured for: Featured snippet, AI summaries, Conversational search queries, Zero-click searches
2. SEO + LLM Content Optimization
- Create SEO-friendly content using natural keyword integration.
- Optimize content for: Semantic search, Topic clusters, Entity-based SEO, Question-answer formats
- Structure content so AI models can easily extract answers.
- Improve brand visibility in AI-generated responses.
3. AI Content Strategy Execution
- Work with SEO & other Marketing teams to build content clusters around for Ecommerce Brand like :Home décor / Personalized products, Seasonal campaigns, New product launches
- Convert search intent into high-conversion content.
4. Multi-Brand & Global Content Ownership
Across global domains:
- USA | UK | AU | CA | IN | NZ
- Adapt tone, cultural context, and messaging for international audiences.
5. AI Tools & Workflow Integration
Use AI tools responsibly to improve productivity while maintaining human-quality output.
Expected usage:
- AI-assisted research & ideation
- Content outlining
- Content optimization
- Performance improvement analysis
- Human editing and originality remain mandatory.
6. Conversion-Focused Marketing Content
Write content aligned with marketing funnels:
- Awareness
- Consideration
- Conversion
- Retention
- Collaborate with Paid Media and Email teams for campaign messaging.
7. Editorial & Content Operations
Execute content as per organic content calendar.
- Manage turnaround timelines.
- Proofread and maintain brand consistency.
- Update website content based on marketing requirements.
Required Skills (AI-Era Content Skills)
SEO & Content
- Strong understanding of modern SEO (Topical Authority, Search Intent)
- Experience with keyword research & on-page optimization
- Ability to write conversion-focused copy
Desired Candidate Profile
- Bachelor’s degree in Journalism / Marketing / Communication or equivalent experience.
- 4–8 years experience in digital or eCommerce content marketing.
- Experience writing for international audiences preferred.
- Comfortable in fast-growing performance-driven environment.
