Job Description
Skills
- Search Engine Marketing (SEM) – Google Ads, Bing Ads
- Paid Social Advertising – Meta (Facebook/Instagram Ads)
- eCommerce Marketing & ROI Optimization
- Campaign Management – High Budget ($50K+)
- Client Management – USA Market Expertise
- Analytics & Performance Reporting
- Cross-sell & Up-sell Strategy
- Leadership & Team Management
- Collaboration with Creative & Analytics Teams
- SEO (Good to have, not mandatory)
Key Responsibilities
- Develop, implement, and optimize paid search (SEM) and paid social (Meta/Facebook Ads) strategies for eCommerce clients.
- Manage and oversee large-scale ad campaigns, ensuring measurable ROI and performance growth.
- Collaborate with account managers, creative teams, and analytics teams to deliver end-to-end campaign execution.
- Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
- Identify cross-sell and up-sell opportunities for clients and contribute to overall account growth.
- Train, mentor, and manage a digital marketing team; provide guidance on best practices and performance improvement.
- Stay updated with industry trends, platform updates, and competitive strategies.
- Work closely with clients (primarily USA-based) to understand their goals, propose strategies, and drive results.
Requirements
- 5+ years of hands-on experience in Digital Marketing with a strong focus on SEM (Google Ads, Bing Ads) and Meta (Facebook/Instagram Ads).
- Proven experience managing eCommerce projects (mandatory).
- Strong track record of working with USA clients.
- Ability to manage and optimize campaigns with significant monthly spends ($50K+ preferred).
- Demonstrated success in achieving measurable ROI from paid campaigns.
- Experience in SEO is a plus (not mandatory).
- Excellent analytical, communication, and leadership skills.
- Prior experience in managing a team of digital marketing specialists.
Benefits:
- 5 Days a week.
- Flexible working hours.
- Onsite Opportunity.
- Mediclaim benefits apart from Salary.
- Benefits like PF & Gratuity.
