Why Should I Care About UI/UX for My Online Business?
If you are a business owner, by 2022, you know that you need a proper eCommerce website to help grow your business, or perhaps you are putting your brick-and-mortar business online for the first time. You may be excited about the possibility of your business’ website, but how often do you think about the website’s design? You might have an idea that a super fancy website with many features, or you think simple is best. Sure, you can get a website that looks good, but what if it’s hard to find the checkout for your products? The website might have amazing displays of your products, but what if the font is too small? See, it’s one thing for the website to look good, but it’s another for the website to be attractive, represent your brand’s image AND be fully functional.
Creating a successful online business is about more than just having a great product or service – it’s also about creating a user experience that keeps people coming back for more. In this article, we’ll explore why UI/UX is so important for businesses operating online and offer tips on creating a positive experience for all your users, regardless of their ability level.
What is UI/UX?
First things first, we should clearly define what UI/UX even is. If you’re running an online business, it’s important to ensure your website is user-friendly and engaging. This is where UI/UX comes in. UI/UX stands for user interface and user experience, and it refers to the overall look, feel, and effectiveness of your website. Creating a good UI/UX can help you attract and retain customers and boost your sales no matter what kind of eCommerce business you own.
What is User Interface Design?
If you’re a developer or have been in the tech industry for a while, you may be more familiar with the term “User Interface Design.” But for the rest of us, this term needs some explaining. UI (User Interface) is the process section where developers are involved. They create the code that allows users to interact with the website or app. Regardless of the name, this is the section where you decide what your users will see, click, and interact with when using your app. The UI design process includes:
– The overall look and feel of the site or app.
– The fonts
– The colors
– The animations
– The placement of buttons and other important elements.
What is User Experience Design?
The User Experience (UX) design process comes before the UI design process. The UX designer creates a blueprint for how the app will function, determine the app’s goals, and define who the target audience is. The UX designer is responsible for the app’s design, the way the app is laid out, and the logic behind those layouts. The UX designer also creates the flowchart of the app and how the user journey will progress throughout the app.
What is the difference between UI and UX?
You may have heard the terms user interface (UI) and user experience (UX) used interchangeably, but there is a big difference between the two. UI is the look and feel of your website or app. It’s how users interact with your product. UX, on the other hand, is the overall experience a user has with your product.
Creating a great UI is important, but if your UX is poor, users will likely have a negative experience using your product and will be less likely to use it again. That’s why it’s important to focus on both UI and UX when creating an online business.
Here are some important points for creating a great UI:
Use contrasting colors to make important elements stand out
Make sure buttons and links are easy to find and click
Use clear and concise text
Use images and videos sparingly to avoid overwhelming users
And here are some important points for creating a great UX:
Make sure your website or app is easy to use
Create a navigation system that is easy to follow
Ensure that users can easily find the information they need
The Importance of UI/UX
As a business owner, you know that first impressions are important. The same goes for your online presence – if your website or app doesn’t look good, potential customers will move on to someone else who does. That’s where UI/UX comes in.
UI (user interface) and UX (user experience) design are all about making sure that your website or app is easy to use and visually appealing. Good UI/UX can help you attract and keep customers, as well as improve conversions and boost your bottom line.
Here are a few more reasons why you should care about UI/UX for your online business:
It can make you stand out from the competition. A well-designed website or app can give you a competitive advantage in today’s crowded marketplace.
It can help you build trust with potential customers. A professional-looking website or app instills confidence in potential customers and helps them trust that you’re a reputable business.
It can improve the usability of your site or app. Good UI/UX makes it easy for users to find what they’re looking for and navigate your site or app with ease. This can lead to better.
The Different Aspects of UI/UX
When it comes to online businesses, UI/UX is a critical aspect that often gets overlooked. UI/UX stands for “user interface and user experience” and refers to how easy or difficult it is for users to interact with your website or app. A good UI/UX can mean the difference between a customer using your site once and becoming a lifelong fan, or never using it again.
There are many different aspects to consider when it comes to UI/UX, from the overall look and feel of your site to the individual elements that make up each page.
Here are a few key things to keep in mind as you design or update your online business:
Layout:The layout of your site should be easy to understand and use, with a clear hierarchy of information. Users should be able to find what they’re looking for quickly and without difficulty.
Design:The design of your site should be visually appealing and on-brand. Pay attention to colors, fonts, and images to create a cohesive look that reflects your business.
Usability: Your site should be easy to use, with intuitive navigation and controls. Everything should work as it’s supposed to, without any glitches or stalling.
How Do You Know You Have Poor UI/UX Design?
You may have a poor UI/UX design if you notice that users are having difficulty navigating your website or using your app. A high bounce rate (the percentage of users who leave your site after only viewing one page) can also be an indicator of a poor UI/UX design. If you’re not sure whether your UI/UX design is up to par, consider conducting user testing, such as conducting a survey to get feedback from real users. Some things you want to evaluate are the loading time speed, the availability of accessibility settings for example.
How to Improve Your UI/UX
The importance of user interface (UI) and user experience (UX) can’t be understated in the world of online business. A great UI/UX can mean the difference between a successful website or app and one that flops. It’s essential to understand how to design a UI/UX that is both effective and appealing to users. The better your UI/UX design is the more likely it is to attract users to your site!
Here are a few tips on how to improve your UI/UX:
Keep it simple. A cluttered interface will only frustrate users and drive them away. Stick to the essentials and keep things clean and organized.
Make it easy to use. Users should be able to intuitively figure out how to use your site or app without having to read a long manual or watch a tutorial video.
Pay attention to details. The little things can make a big difference in UX. From typography and layout to icon design, everything matters when it comes to creating a positive user experience.
Conduct user testing. One of the best ways to improve your UI/UX is to get feedback from actual users. See how they interact with your site or app and make changes based on their feedback.
Here are a few things to keep in mind when designing your UI/UX:
Make sure your website is easy to navigate. Customers should be able to find what they’re looking for quickly and easily.
Use images and videos to break up text and add visual interest.
Use whitespace to create a clean and uncluttered look.
Make sure your website is responsive, so it looks good on all devices.
Pay attention to typography, colors, and other design elements. These can all have an impact on the overall user experience.
Steps to Plan Your UI/UX Design
If your business does not have a website yet, but you are ready to get one set up, then it is important to do proper planning to create a website that best represents your business and attracts business. Let’s talk about the steps you should take to before you even start the physical work on the website.
Define your target audience
The first step towards creating a successful business website is to define your target audience. This will help you shape your website’s content, navigation, and overall visual design. Understanding your customers will allow you to create the optimal business website, resulting in higher conversions and more sales. In order to define your target audience, ask yourself these questions: Who are your customers? What are their demographics? Where do they live? How old are they? What websites do they visit? By answering these questions, you can more accurately define your target audience. This information will help you create a business website that appeals to your customers, thereby increasing your conversions and sales.
Create User Journeys
The next step towards creating a successful business website is to create user journeys. User journeys are virtual maps that outline your target audience’s path through your website. Understanding the path your customers follow through your website will enable you to make design and content decisions that keep them engaged. This is particularly important for eCommerce businesses, where user journeys can make or break a sale. When creating user journeys, ask yourself these questions: How do my visitors access my website? What are the most common paths they take? Where do most of them drop off? Where are most likely to complete a sale?
Decide on Your Site’s Purpose
Next, you’ll need to decide on the purpose of your site. What are you trying to achieve with your website? Are you hoping to increase brand awareness? Create an online presence? Generate leads? Increase sales? Your site’s purpose will inform the overall design and functionality of your website. For example, if you’re hoping to increase brand awareness, you may focus the design of your website on visual content. Alternatively, if you’re hoping to increase sales, you may focus on transactional functionality. This is an important step, as it will guide all future design and functionality decisions.
Estimate Required Resources
Next, you’ll want to estimate the required resources for your UI/UX design. This will help ensure that you create a realistic timeline for the design process, and account for any unforeseen circumstances that may arise. Here are some factors you’ll want to take into account when estimating your required resources: Time: How much time will it take to create the design? Design team: Who will be on the design team? Tools: What tools will you be using? Budget: How much is the design budget? Deadlines: What are the project deadlines?
Plan Your Navigation Path
Now that you have a better idea of the path your customers follow through your website, it’s time to plan your navigation path. You’ll want to map out all of the pages on your website, as well as the click path visitors take to get there. This will allow you to make design and content decisions that keep visitors engaged. By mapping out your navigation path, you’ll also be able to see areas where you have excessive or unnecessary page-switching. This information will allow you to make design decisions that reduce page-switching, thereby keeping customers on your site.
Sketch Your Most Important Page
Next, it’s time to sketch your most important page. This will allow you to get a better idea of the visual design and functionality of your most important page. It will also help you identify areas of improvement, as well as areas that require more focus. Once you’ve sketched out the page, ask yourself these questions: What is the purpose of this page? What information does it need to communicate? What functionality does it need?
Define Page Elements and Functionality
Now that you have a better idea of the page elements and functionality for your most important page, it’s time to define those things for other pages on your website. This will help ensure that all of your pages are consistent and follow a similar pattern. It will also help you to identify any areas of improvement and make design and content decisions that will keep customers engaged. When defining page elements and functionality, ask yourself these questions: What are the page elements on each of the pages? What functionality is needed on each page?
Choose a UI/UX Framework
Next, you’ll want to choose a UI/UX framework for your website. A UI/UX framework is a pre-made design template that allows you to easily design and build your website. There are hundreds of UI/UX frameworks available, making it easy to create a custom design with little to no design experience. By choosing a UI/UX framework, you’ll be able to create a custom design while taking advantage of pre-made design templates. This will save you time, which will enable you to launch your website faster. By following these steps, you’ll be better equipped to create a successful business website with an engaging user experience. Now that you have a better idea of what is required when creating a business website, you’ll be ready to start the design process.
Make Your Website Accessible for Users with Disabilities
In today’s digital age, websites have become the primary way for businesses to reach their target audience and grow their company. Unfortunately, many websites are inaccessible to people with disabilities, which is a missed opportunity for businesses to attract more customers and increase sales. According to a study by the Nielsen Norman Group where participants were assigned to complete a shopping task completing a task through a screen reader was a mere 12.5% compared to the 78.2% achieved by non-disabled users, why is this? Because the website’s design was difficult to decipher even with a screen reader. This is an example of a website needing to improve its accessibility.
What Does Accessibility Mean in Design?
If you are not sure what an accessible design means, it’s basically making your website universally accessible so that anyone can see and interact with it easily, regardless of the person’s ability. An accessible design is one that eliminates barriers for users who experience difficulty seeing or hearing standard websites. It also provides alternate ways to interact with site content (such as using a keyboard instead of a mouse), providing a magnifier, or built-in screen reader, detailed descriptions of images or video content, and other features that may not be accessible to all users by default.
Why is an Accessible Website Important?
More than 15% of the world’s population is disabled, according to the World Health Organization. By creating accessible websites and apps, more paying customers can be reached. Ignoring 15% of your target audience is a great error, but that’s exactly what designing without accessibility does. People also think designing for accessibility means fewer freedoms and unattractive designs. In reality, accessible designs look and function better, load web pages faster, and provide a better user experience. A person who forgets their headphones at home can still benefit from captions intended for deaf users.
There is a growing need for guidance on how to create accessible websites with an accessible design for disabled people so they can access the information they need effectively and efficiently. A person’s ability or disability is not a choice, so it’s important to make sure that your website is accessible to everyone.
Your website is the first impression for many visitors, and if the content cannot be seen or understood, it’s likely that they will go elsewhere. If a potential customer has a disability that makes it difficult to use your website, they will most likely leave and never come back. If a person with a disability is able to access your website and easily navigate through the content, they will be much more likely to come back to your website.
Accessible websites make it easier for people with disabilities to lead more independent and fulfilling lives. They have more opportunities to gain employment, make purchases, and participate in social activities. We have listed some pointers to help you understand why your website needs an accessible design for disabled users if you want to avoid alienating potential clients who could benefit greatly from your goods or services.
When is a Website Considered to be Accessible?
A website is considered to be accessible when all of its content is available to all users, regardless of their abilities or disabilities. Accessibility can be tested using a variety of tools and resources, but it’s important to note that you don’t have to get a perfect score to make your website accessible. Businesses can make their websites more accessible in a number of ways, including:
– Using a text-only browser to check your website works well without images.
– Using a screen reader to test your website with assistive technology.
– Using a disability simulation tool to see how your website looks and works with a variety of disabilities.
– Hiring a web accessibility expert to audit your website.
6 Reasons Why Your Business Website Should Have an Accessible UI/UX Design
A more diverse and engaged audience – People with disabilities are looking for the same things as everyone else: entertainment, information, and products. If your website is not accessible, you are missing out on this large and eager audience.
More sales – People with disabilities will spend and continue to money at places they feel included. and businesses that market properly to this demographic could take advantage of this large market.
Fewer complaints – When customers are able to easily navigate and use your website, they are less likely to file a complaint.
More positive reviews – When people with disabilities can easily use your website, they are more likely to leave reviews, which is great for business.
More referrals – Customers with disabilities are more likely to recommend your business to others.
Better SEO rankings – When people with disabilities are able to easily navigate your website, they will also be able to easily navigate your internal links, which will positively impact your SEO rankings.
What Is ADA Compliance?
The Department of Justice believes that getting access to communication is an essential human right; in order to support this, they created the Americans with Disabilities Act (ADA). The act calls for organizations` websites, apps, and software programs to satisfy requirements for online layouts so that folks with disabilities have accessibility and simplicity of use. By following tips suggested by the ADA, you can have a sure-fire way of making sure your website is Accessible. There are 4 points that are suggested to be focused on
Perceivable: All content material and UI factors may be perceived or adjusted to satisfy a person’s desires without malfunctioning.
Operable: All UI factors are operable and may be effortlessly navigated. Completing duties is efficient.
Understandable: Information and UI factors are smooth to recognize. (Online bureaucracy are a not unusual place trouble area.)
Robust: Users or their assistive era can interpret content material.
Tip 1: Evaluate Your Website Code
First, you need to know if your website is up to standards. You can hire someone to check the website’s code out for you. They can then make recommendations on how you can make your website more accessible, and possibly address any SEO issues while they’re at it.
Tip 2: Install a Screen Reader So You Can Test the Website with Assistive Technology
This is a quick and easy way to get a better understanding of how people with disabilities experience your website. Screen readers can be used by people with visual impairments, dexterity impairments, dyslexia, and some hearing impairments. Screen readers can interpret online interfaces and read textual content aloud, however you want to optimize your textual content and code for display screen reader use. It will allow you to type commands and navigate through your website as a person with a disability would.
Tip 3: Create a Keyboard Shortcut for Navigation
A simple way to make navigating your website much easier for people with mobility and dexterity impairments is to create a keyboard shortcut for navigation. For example, the “Home” tab could be assigned to “H” and the “Shop” tab could be assigned to “S.” This will allow customers to go straight to the desired section of your website by pressing the designated key.
Tip 4: Add a Touch of Color for Visual Recognition
Color is a powerful tool when it comes to making your website more accessible. You can add color to your site in many ways, including logos, images, text, and backgrounds. Although color alone is not enough to make a website fully accessible, it can be used as a visual aid to make certain areas stand out more than others. For example, you could use a bright blue color as a background behind your “Contact Us” page. This will make it more visible, which is especially helpful for people with low vision.
This is in which designers and builders come collectively to create great, readable alt textual content and code—writing alt text content for accessibility method understanding the way to describe photographs and web page factors certainly and with purpose. Label header tags on net pages, describe hyperlinks withinside the textual content, and layout factors like bureaucracy for display screen readers. So, your efforts toward the UI/UX design is not a waste of time, make sure that you test your website on every browser that can study your code.
For customers who’re visually impaired however not totally blind, use colors for visibility and make font sizes adjustable, so that they are easier to read. Making those changes shouldn’t negatively have an effect on the advent of different UI factors. Using an excessive comparison ratio is likewise one of many methods to make UI layout colorblind-friendly.
Designing for the Deaf and Hard of Hearing
Design for the deaf and hard of hearing wi will cover a lot of multimedia ground available on your website, whether it be instructional videos for using your products or product descriptions that help sell your products. One of the high-quality methods to make your content material on hand to the deaf is to contain subtitles and transcriptions for all audio. Even better, include multiple language options such as English, Spanish, French, and so on.
Providing captions on your website’s video will even amplify your ability to connect with your target market who are dead, hard of hearing, or in a public place like a library or transportation where the video’s audio can’t be played out loud.
Designing for Cognitive Disabilities
Users with cognitive or neurological challenges, inclusive of ADHD, dyslexia, gaining knowledge of disabilities, and epilepsy, should be taken into consideration while designing your website and merchandise as well. For customers who have epilepsy, UI/UX design is important because flashing graphics could trigger symptoms.
Stick to easy language, regular navigation, clean hierarchies inside statistics architecture, and permit time changes for timed duties. If you contain an inner search engine, optimize it to be forgiving of spelling errors. Making those changes will gain all your customers in navigating your product, people with and without cognitive disabilities alike.
Designing for Motor Disabilities
Your customers might also additionally have a motor disability, like restricted mobility or tremors, that they have been born with or left with after an twist of fate or stroke. Many of those customers will fill like your website is inclusive is there is an opportunity keyboard short-cuts and voice command
Make your designs and content material on hand to customers with motor disabilities by making sure that it’s well suited with keyboard navigation and command era. All web website online moves, and duties need to be translatable to those devices.
Other Forms of Accessibility
People with disabilities aren’t the only ones to experience accessibility issues. For example, a temporary body condition or location may make it harder for the person to view your website. context wherein one makes use of a product might also additionally have an effect on usability in numerous methods. Situational barriers consist of sleep deprivation, being underground, being in brightly lit surroundings, having restricted bandwidth, or maybe being in a public space.
By taking into account for all usability obstacles, you will be able to tailor your website to meet the needs of most of your business website’s visitors and create loyal returning customers.
Always Monitor Your Website’s UI/UX Design
Accessibility needs to be worried from the start of the layout procedure and onwards, however it’s in no way too overdue to start. Accessibility checking out is one in all many UX studies techniques that you may use to discover usability issues in advance. You also can create target market personas for disabled customers that will help you live empathetic to their desires even as designing the person enjoy.
Post layout, often behavior accessibility audits for your evolved merchandise even as soon as they’re public. Ensure the entirety from code to alt tags and color schemes meet the requirements. When designing and auditing your virtual merchandise, verify the accessibility of your audio, color, animation, imagery, structure, controls, font, and time factors.
Ways to Make Your UI/UX Design Unique without Overcomplicating the Design
If you want to make your UI/UX unique without overcomplicating the design, it’s important to keep the users in mind. Whether you’re designing for your own app or for your clients, you want to make sure the design is clear and not confusing. Let’s dive into some ways to make your design stand out without
Use color wisely.
Use visuals to communicate information.
Keep the design simple.
Avoid overusing animations.
Make the app responsive.
Create a consistent brand.
Keep the app open-ended.
Be consistent throughout the app.
Keep the design simple.
Don’t overcomplicate the design.
Include accessibility settings.
Why Hiring Profession UI/UX Designers is Important
As you can see, there are a lot of things to consider when planning and creating your business website. There is a lot that goes into designing a website, especially if you want it to be user-friendly. Once you have the desired features and functions in place, it’s time to think about how those features are going to be displayed! But, if you don’t have any experience designing websites, hiring professionals is the best choice. You don’t want to risk your business website being unprofessional because you don’t know how to design it properly. There are a few things to keep in mind when hiring a designer. First, make sure the designer has experience with the type of website you want to create. Next, find out how long they expect the design process to take. And lastly, make sure they are open to feedback and suggestions.
So, in Review
UI/UX is one of the most important aspects of any online business, yet it is often overlooked. A good UI/UX can make the difference between a successful online business and a failed one. It is important to care about UI/UX because it can help you improve conversions, engagement, and retention rates. If you want your online business to be successful, make sure to invest in UI/UX.
Designing a good website can take a lot of time and effort. If you want to create something that users will love and enjoy using, you have to put in the work. And if you want to make your app stand out, you have to put even more work into designing it. There are so many factors that go into designing an app, and it can be overwhelming if you don’t have any experience or knowledge in the field.
That’s why as a business owner, it’s so important to understand what makes a great UI and UX design, and how you can incorporate those elements. A good UI/UX design will make your website more user-friendly and enjoyable to use, thus producing more sales and returning customers.
Commerce Pundit Can Help Upgrade Your Website’s UI/UX
UI/ UX is a delicate and vital skill that takes time to perfect and craft. No doubt it is a tall order to fulfill. Not to mention, UI/ UX designers don’t come cheap. Therefore, you need to consider getting the best for the price. At Commerce Pundit, we understand the importance of a high-quality user experience.
Our team of top-tier UI and UX designers can help you better understand your customers and build an online experience that will make them happy, lifelong customers. We don’t set up a website and leave you hanging to deal with the aftermath, we set up, and maintain the website for you. UI/UX is not all we do; we are a full-service agency that can handle every part of your online presence so all you have to do is focus on the business that you know the best. You no longer have to worry about losing traffic due to poor UI/UX design because we’ll fix it for you! Set up a meeting with us today to learn how to boost your ROI and create a winning user experience.