January 28, 2021 eCommerce Solutions

Top 3 Challenges of Automation in Retail Testing

Top 3 Challenges of Automation in Retail Testing

E-commerce websites are no longer a trend, instead, they have evolved and transformed themselves as a need to grow in today’s competitive market. Though it has been noticed that numerous retailers have chosen the online selling medium, not many attained the results they were supposed to.

Wondering what’s stopping the growth of their online store?

Well, answer to this is lack of interactive eCommerce store development. While many online retailers ensure integrating vital features in their eCommerce store, either they miss the testing or fail to execute required automation tests.

To assist you in surpassing this obstacle, here we have prepared a list of top three challenges that are often faced with automation in retail testing and how they can be solved. They are:

  1. Configuring the behavior

    Concern: The retail outlets have to make constant updates on the basis of market requirement. Consumer behavior changes gradually. While the brick and mortar stores used to put posters and pull the prices down to grab the market during festive seasons. In the same way, you need to make changes in User Interface and functionality to excel ahead in the market. Well, the task isn’t as easy as simply penning it here. You need to make changes in coding and make efforts in developing and testing the changes implemented.

    Solution: To solve this concern through a cloud-based channel platform which allows you to make changes in UI and functionality without making code-level changes. The automation solution will subsequently lessen the time taken for testing by executing test cases parallel in mobile and desktop through continuous integration and cloud-based user platform.

  2. Multiple Integrations

    Concern: Talking about an eCommerce website, we are somewhere speak of numerous third-party integrations which work together in an orchestrated manner to accomplish a workflow. Crucial modules like fraud order management, legacy gift card, and tax calculation are managed through third-party integrations. It is the proper placement of these integrations and effortless synchronization which ensures the seamless working with your eCommerce website/app.

    Solution: You need to perform end-to-end testing in order to keep the stability. This should primarily involve vital and complex modules like address validation, tax-calculation, gift certificates/e-certificate, loyalty management and others. Here you need to keep in mind a large number of tests to be conducted. Hence automated testing lets you seamlessly interact with multiple systems and in perfect synchronization that eventually ensures flawless end-to-end functionality testing without much human intervention.

  3. The changing Product/ Service Data

    Concern: For an eCommerce store, the list of products/service they cater is of prime importance. The same data changes keeping in mind the user demand and behavior. Also, it is important to make these changes in order to sustain in the fast-growing market and to flourish in the market by satisfying needs of your target audience.

    Solution: Automation testing lets you together test scripts, framework, and data used. However, you need to ensure updating the testing tool/standards with passing time, to ensure the stability of test scripts and eradicate chances of having false values in your automation report.


The online retail industry is changing faster than it was presumed to. It has become invincible for online retailers to keep themselves and their technology updated to sustain and grow in the hyper-competitive arena. Contact our expert team to understand the development and testing vitalities in detail.

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