Canvas Champ

Canvas Champ is an American-based printing product company that provides clients with “memories on canvas,” including metal prints, acrylic prints, canvas banners and more. Although they’ve enjoyed success as a leader in their field, Canvas Champ realized that their website fell short of their desired branding. The company wanted a sophisticated website in a very short period of time, and wanted it to be equipped with a high-class artistic gallery and exceptional online shopping capabilities. Canvas Champ also wanted to explore new channels of sales to expand their business. They were looking to capture their target audience's purchase behavior and capitalize on the analytics they gathered throughout their site.

Commerce Pundit helped Canvas Champ achieve their business objectives by developing an online eCommerce platform, allowing them to sell their elegant product range alongside additional offerings, while gaining insight to valuable analytics to refine their marketing strategies.

Challenge

Canvas Champ is an integral component of Design Print Banner LLC. They have mastered the practice of preserving your most precious moments on canvas. Simply put, Canvas Champ is considered the authority of all things canvas, including canvas printing, rolled canvas, gallery wrapped canvas and customized canvas prints for interior use at trade shows and in retail stores. Our goal in working with Canvas Champ has been to increase brand awareness while helping the company’s website get more traffic and revenue with a continued focus on quality, value and service.

Approach

Canvas Champ recently launched a new website offering custom canvas prints, rolled canvas & gallery wrap. They needed help driving traffic to this site, with a specific target on the USA & Canada markets, with a host of various keywords in mind. These markets are extremely competitive, making it challenging for a company like Canvas Champ to rank high on various search engines. In short, their site wasn’t easy for their target audience to find.

We performed an in-depth analysis of the client’s site, data and analytics. Once determining the most glaring issues Canvas Champ faced, we prioritized our punch list in order to maximize the return on investment. We determined Canvas Champ had a dire need for new and natural content based on targeted keyword phrases, and began to institute a content overhaul on their site.

As we worked on content, we deployed team members to improve upon the optimization and structure of the site’s internal pages. Our goal was to improve the user’s overall experience and ease of conversion, while adhering to tried-and-true SEO best practices.

Services

Responsive Design Implementation Search Engine Optimization Email Marketing Paid Search Pay-Per-Click Amazon eBay Magento Ecommerce Development Magento Customization/Integration

Canvas Champ

Canvas Champ

Outcome

Our goal continues to be to increase the site’s ability to respond to users and search engines simultaneously. This includes working consistently with such tools as W3C Validation, Webmaster Tools, SEO MOZ Tool, and GTmetrix.