The Power of
e-Commerce Branding
Your company’s brand is its identity – it is the very essence of who you are, what you stand for, and who your audience is. Together, this sets the tone for how customers expect to interact with you.
Why Branding Is
So Impactful
Branding is the first impression that keeps on giving. When done right, it will do more than just generate recognition and trust in a crowded marketplace, it will increase the value of your business and invite new customers your way.
Part design and part psychology, branding conveys subtle messages that customers use to quickly determine how likely they are to do business with you. These messages reflect the values your business holds, how you operate, what level of product or service you will provide, and even along what lines you will make decisions going forward. This in turn creates trust with customers and establishes you amongst competitors.
How We Do It
We’ll start wherever you’re at: Whether that’s at the very beginning with a new business, or in the middle of your business journey. Our team of web and graphic designers, social media specialists, and content writers will work to help you:
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Start up with a unique name, domain acquisition, website creation and maintenance, brand guidelines, logos and typography for print and online use.
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Update your brand with improved logos to reflect current e-commerce trends.
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Create a media kit to get the word out to influencers and press outlets, increasing your worldwide reach.
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Refine your company’s voice, perfecting your tone throughout every online outlet.
Effective Branding
Gets Results
Who cares about your brand? The answer is simple: your target audience. These are the people your business is built for, after all, so it’s important to listen to them. It’s easy to get wrapped up in your products or services, losing touch with the reason you got into business in the first place.
Knowing why you’re in business in the first place is vital, and then passing those reasons on to your current and potential customers. Once people know the story behind what you’re doing, they’ll feel a stronger connection to your brand. The why is the core belief in what you do.
You can’t create a brand by punching a button. It takes time, resources, and a team to build your brand. We’ll help you focus on building the best e-commerce business possible, and creating a brand that people will notice. Once that happens, opportunities will follow.