Job Description
Skills:
- Experience with Shopify, Magento, WooCommerce.
- On-page, off-page, and technical SEO
- Conduct audits, resolve issues like crawl errors, site speed, and mobile usability.
- Proficient in Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to increase organic traffic, improve search engine rankings, and maximize ROI for e-commerce websites.
- Conduct in-depth keyword research and competitive analysis to identify new opportunities for organic growth.
- Optimize on-page elements, including meta tags, headings, URLs, and content, to ensure alignment with SEO best practices.
- Conduct regular technical SEO audits to identify and resolve issues related to crawl errors, site speed, mobile usability, and other performance factors.
- Implement advanced link-building strategies to enhance domain authority and improve search engine visibility.
- Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other relevant software.
- Collaborate with cross-functional teams, including content writers, web developers, and UX/UI designers, to ensure SEO requirements are integrated into all stages of the website development and content creation processes.
- Lead local SEO efforts to improve visibility in local search results, including optimizing Google My Business profiles and managing local citations.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure ongoing compliance and effectiveness of SEO strategies.
- Manage and mentor junior SEO executives and other team members, providing guidance and training to enhance their skills and performance.
- Develop and implement a content strategy that aligns with SEO goals, including blog writing, product descriptions, and category pages.
- Collaborate with the marketing team to integrate SEO with broader digital marketing initiatives, such as PPC, email marketing, and social media campaigns.
- Track, analyze, and report on key SEO metrics, such as organic traffic, conversion rates, keyword rankings, and overall ROI.
Requirements:
- 5-6 years of experience in SEO, specifically with a focus on e-commerce projects.
- Strong expertise in all aspects of SEO, including on-page, off-page, and technical SEO.
- Proven track record of successful SEO campaigns and achieving measurable results for e-commerce websites.
- Proficiency with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Good understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and their SEO implications.
- Experience in managing SEO for large-scale websites with a significant number of product pages.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and collaboration skills to work effectively with different teams and stakeholders.
- Strong project management skills, including the ability to handle multiple projects simultaneously and meet deadlines.
Preferred Qualifications:
- Advanced certifications in SEO or digital marketing (e.g., Google Analytics Certification, HubSpot SEO Certification).
- Experience with conversion rate optimization (CRO) and user experience (UX) best practices.
- Familiarity with additional digital marketing channels, such as PPC, social media, and content marketing.
- Experience in international SEO and managing websites with multi-language capabilities.
