Social Media Executive

Job Description

Skills:

• Meta Ads & LinkedIn Ads Management
• Paid Campaign Optimization & ROAS Improvement
• Audience Targeting, Retargeting & Segmentation
• Organic Social Media Management
• Social Media Content Planning & Calendar Creation
• Creative Coordination & Ad Briefing
• Social Media Analytics & Performance Reporting
• Google Analytics (Basic) & Data Analysis
• Community Engagement & Brand Management
• Cross-Functional Team Collaboration

Key Responsibilities:

• 1. Paid Social Media Management (Meta & LinkedIn)
  • Set up, run, and monitor paid campaigns on Meta Ads (Facebook/Instagram) & LinkedIn Ads.
  • Create and test ads, audiences, placements, and bidding strategies.
  • Track campaign performance and suggest optimizations to improve ROAS and conversions.
  • Coordinate with creative teams for paid ad creatives (images, videos, reels, carousel).
  • Support audience segmentation for retargeting and prospecting campaigns.
  • Manage daily budgets and ensure efficient spending.
• 2. Organic Social Media Management
  • Build and execute monthly social media content calendars for Facebook, Instagram, LinkedIn, Pinterest, etc.
  • Draft captions, create basic creative briefs, and schedule posts.
  • Ensure content aligns with brand tone, product focus, and marketing strategy.
  • Engage with followers: respond to messages, comments, reviews, and queries.
  • Track organic engagement trends and recommend improvements.
  • Support influencer outreach and collaborations when required.
• 3. Reporting & Analytics
  • Prepare weekly and monthly performance reports for both paid and organic social channels.
  • Analyze engagement, reach, conversions, and audience behavior.
  • Provide insights and actionable recommendations to improve performance.
  • Monitor competitor social media activity across platforms.
• 4. Coordination & Cross-Functional Collaboration
  • Work closely with designers, content writers, PPC team, SEO team, and product teams.
  • Collaborate with external partners or agencies when needed.
  • Ensure brand consistency across all channels.

Qualifications & Experience:

• 2–3 years of hands-on experience in both paid and organic social media.
• Proven ability to run Meta & LinkedIn ad campaigns.
• Experience working with eCommerce brands (preferred).
• Strong understanding of ad metrics like CTR, CPC, ROAS, CPA, impressions, frequency, etc.
• Basic understanding of Google Analytics or other analytics tools.
• Creative mindset with attention to detail.
• Strong communication and copywriting skills.
• Ability to stay updated with the latest trends in social media, ad formats, and platform updates.
• Bachelor’s degree in Marketing, Communications, Mass Media, or related field.