Senior Social Media Executive

Job Description

Skills:

• Social Media Strategy
• Paid Ads Management
• Content Creation
• Analytics & Optimization
• Influencer Marketing
• eCommerce Marketing
• Community Engagement
• Trend Analysis
• Project Management

Responsibilities:

• Develop and execute effective social media strategies for Meta platforms (Facebook, Instagram) and other relevant channels (LinkedIn, Pinterest, etc.).
• Manage organic and paid campaigns, including ad setup, audience targeting, budgeting, and performance optimization.
• Create, curate, and manage high-quality content (posts, stories, videos, and reels) to enhance brand awareness and engagement.
• Monitor and analyze social media performance metrics, providing insights and recommendations to improve engagement and ROI.
• Plan and execute campaigns aligned with marketing objectives, including product launches, seasonal promotions, and influencer collaborations.
• Collaborate with designers, copywriters, and marketing teams to create compelling content on schedule.
• Stay updated with platform algorithm changes, trends, and best practices to optimize content strategy.
• Engage with the online community, responding to comments, messages, and reviews to build brand loyalty.
• Conduct competitor analysis and benchmark performance to identify new opportunities.
• Implement A/B testing for ads, captions, creatives, and engagement strategies to improve results.
• Ensure consistency in brand voice and messaging across all platforms.
• Work with PPC and SEO teams to align social media strategies with overall digital marketing efforts.

Requirements:

• Excellent English communication skills (written and verbal).
• Mandatory experience in US and international eCommerce social media marketing.
• 6+ years of proven experience in a similar role, managing Meta platforms (Facebook & Instagram).
• Strong expertise in social media advertising, including Facebook Ads Manager, audience segmentation, retargeting, and ad copy optimization.
• Experience in content creation, video marketing, and engagement strategies.
• Hands-on experience with influencer marketing, community management, and viral content strategies.
• Strong knowledge of social media algorithms, trends, and analytics tools
• Ability to develop and manage paid social campaigns, optimizing for engagement, lead generation, and conversions.
• Experience with international campaigns and adapting content for different audiences.
• Experience working with eCommerce brands and running product-focused social media campaigns.
• Creative mindset with the ability to produce engaging, visually appealing content.
• Strong project management skills to handle multiple campaigns and deadlines efficiently.
• Up-to-date knowledge of emerging social media trends, tools, and algorithm changes.
• Strong analytical skills with the ability to interpret campaign data, generate reports, create dashboards, and make data-driven decisions.

Benefits:

• 5 Days a week.
• Flexible working hours.
• Onsite Opportunity.
• Mediclaim benefits apart from Salary.
• Benefits like PF & Gratuity.