Senior SEM Manager

Job Description

Skills:

• Google Ads (Search, Pmax, Display, Shopping)
• Bing Ads Campaign Management
• ROAS Optimization (2x non-branded campaigns)
• High-Budget PPC Management
• E-commerce Performance Marketing
• Google Analytics (Insights & Reporting)
• Adobe Analytics
• Keyword Strategy & A/B Testing
• International Market Targeting (US, UK, AU, etc.)
• SEM Tools: SEMrush, SpyFu, WordStream, AdEspresso

Job Summary:

We are looking for a results-driven Senior SEM Manager to lead and execute paid search strategy across Google Ads, Bing Ads, and other SEM platforms. This role demands a professional with a proven track record of managing medium to large-scale PPC budgets (minimum $500,000/month), delivering 2x ROAS (excluding branded campaigns), and driving exceptional performance in e-commerce verticals across global markets.

This role also requires a working understanding of broader digital marketing channels—including SEO, email marketing, and paid social media advertising—to ensure alignment across performance marketing initiatives.

Key Responsibilities:

• Campaign Strategy & Execution:
  1. Define and execute comprehensive SEM strategies aligned with business goals.
  2. Own performance marketing for Google Ads, Bing Ads, and remarketing platforms.
  3. Scale paid search programs with a strong focus on non-branded campaigns and performance ROAS.
• Budget Management:
  1. Manage and optimize large monthly budgets (~$500K+), ensuring spend efficiency and revenue growth.
  2. Conduct ongoing bid and budget adjustments to meet ROAS and CPA goals.
• E-commerce Focus:
  1. Plan and execute PPC campaigns for e-commerce clients targeting international regions (US, India, AU, CA, NZ, UK).
  2. Deep understanding of e-commerce funnels, product-level performance, and dynamic ad strategies.
• Analytics & Reporting:
  1. Leverage Google Analytics and PPC platform dashboards to track KPIs.
  2. Generate in-depth performance reports and derive actionable insights to enhance campaign outcomes.
  3. Implement A/B tests and continuously improve ad creatives, keywords, and targeting.
• Tools & Technology:
  1. Hands-on experience with SEM tools such as SEMrush, WordStream, SpyFu, AdEspresso, Optimizer and others.
  2. Strong familiarity with Adobe Efficient Frontier and Adobe Analytics is mandatory.
• Team & Stakeholder Collaboration:
  1. Collaborate with internal teams (design, content, tech) to ensure seamless campaign execution.
  2. Present findings and growth strategies to senior stakeholders.

Qualifications & Skills:

• Minimum 7–8 years of hands-on SEM/PPC experience, particularly in large-scale e-commerce environments.
• Demonstrated ability to drive 2x ROAS from non-branded paid search campaigns.
• Expertise in Google Ads (Search, AI Search Max, Pmax, Display, Shopping), Bing Ads, and retargeting platforms.
• Proficient in Google Analytics; ability to build dashboards, derive insights, and inform decision-making.
• Familiarity with tools like SEMrush, SpyFu, WordStream, AdEspresso, and Adobe marketing tools.
• Google AdWords Certification is highly preferred.
• Strong analytical, communication, and strategic planning skills.

Preferred Certifications:

• Google Ads Certification
• Adobe Analytics Certification (plus)

Benefits:

• 5 Days a week.
• Flexible working hours.
• Onsite Opportunity.
• Mediclaim benefits apart from Salary.
• Benefits like PF & Gratuity.