Digital Marketing Trainee

Job Description

Skills:

• SEO & Keyword Research
• Google Ads & PPC
• Social Media Marketing
• Content Creation
• Analytics & Reporting
• Link Building
• Audience Engagement
• Campaign Optimization
• Problem-Solving
• Digital Marketing Tools

Key Responsibilities:

1. SEO (Search Engine Optimization):

• Learn and implement on-page and off-page SEO techniques.
• Optimize website content, meta descriptions, and URLs for better search rankings.
• Assist in technical SEO audits and implementation.
• Monitor and analyze website performance using Google Search Console and Analytics.
• Build backlinks and manage link-building strategies.

2. Google Ads (PPC Campaigns):

• Assist in setting up and managing Google Ads campaigns
• Conduct keyword research and create compelling ad copies.
• Monitor campaign performance, optimize bids, and improve Quality Score.
• Track conversions and generate reports for campaign performance.
• Stay updated with Google Ads best practices and new ad features.

3. Social Media Marketing:

• Assist in planning and executing organic and paid social media campaigns.
• Create engaging content for platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Monitor audience engagement, respond to comments/messages, and grow the community.
• Track and analyze campaign performance using social media analytics tools.
• Collaborate with the team to create creative assets (graphics, reels, carousels).

Required Skills & Qualifications:

• Understanding of SEO, Google Ads, and Social Media Marketing.
• Strong analytical and problem-solving skills.
• Ability to work with Google Analytics, Google Search Console, and Google Ads Manager.
• Familiarity with content creation, keyword research, and ad optimization.
• Good communication skills (verbal and written).
• Eagerness to learn and adapt to new trends and tools in digital marketing.

Preferred Skills:

• Certification in Google Ads, SEO, or Digital Marketing.
• Basic knowledge of tools Digital Marketing Tools

Benefits:

• 5 Days a week.
• Flexible working hours.
• Onsite Opportunity.
• Mediclaim benefits apart from Salary.
• Benefits like PF & Gratuity.