Digital Marketing Manager

Job Description

Skills:

• Performance Marketing (PPC, SEO, Social Media)
• Analytics & Reporting (GA, GTM, SEMrush, Ahrefs)
• A/B Testing & CRO
• Budget & ROI Management
• Marketing Automation
• Strategy & KPI Tracking

Key Responsibilities:

• Develop and execute a comprehensive performance marketing strategy and execution plan.
• Design and manage remarketing campaigns to conversion goals.
• Oversee budgets and campaigns across all digital channels to maximize ROI and maintain efficient CAC.
• Conduct A/B testing and implement conversion rate optimization strategies to enhance user engagement.
• Plan, execute, and optimize campaigns across paid, organic, and owned media channels to drive traffic and meet KPIs.
• Identify and test new channels and opportunities to exceed established performance metrics.
• Implement and manage marketing automation and lead generation strategies.
• Collaborate with cross-functional teams to share insights, present results, and refine marketing strategies.
• Stay current with the latest trends, tools, and technologies in performance marketing and digital strategy.

Key Requirements:

Experience:

• Proven expertise in managing multi-channel marketing strategies, including PPC, SEO, social media, affiliate marketing, and email campaigns.
• Solid experience in campaign and channel analysis, with proficiency in Google Analytics, Google Tag Manager, LookerStudio, SEMrush, Ahrefs, and Moz.

Skills:

• Strong analytical abilities with a data-driven approach to decision-making.
• Deep understanding of UX/UI principles
• Exceptional communication and leadership skills with a goal-oriented mindset.
• Knowledge of performance marketing trends and the ability to translate insights into actionable strategies.
• Technical Expertise: Proficiency in using analytics tools and managing digital advertising platforms.

What You’ll Do

• Design and execute data-driven digital campaigns that align with business objectives.
• Perform in-depth market research and competitor analysis to uncover growth opportunities.
• Define and track key performance indicators (KPIs) to assess campaign success and refine strategies.
• Conduct experiments such as A/B testing and multivariate testing to optimize performance.
• Oversee marketing budgets to maximize ROI and allocate resources efficiently.
• Mentor and lead a team of marketing specialists to foster a results-driven, innovative culture.
• Planning and Forecasting campaigns for multiple projects and clients.
• Track and Create Reports and Dashboards
• Develop partnerships with affiliates, influencers, and other strategic collaborators.

Benefits:

• 5 Days a week.
• Flexible working hours.
• Onsite Opportunity.
• Mediclaim benefits apart from Salary.
• Benefits like PF & Gratuity.