Job Description
Skills:
- SEO Optimization
- Content Marketing
- Editorial Planning
- Collaboration
- Ahrefs, SEMrush, Google Analytics and CMS (WordPress).
- Communication
Key Responsibilities
Content Creation:
- Write, edit, and proofread high-quality, engaging, and grammatically flawless long-form content (e.g., blogs, whitepapers, eBooks) and short-form content (e.g., social media posts, email campaigns, ad copy).
- Develop content tailored to different stages of the buyer’s journey and for diverse platforms.
SEO Optimization:
- Conduct keyword research and implement on-page SEO strategies to improve search rankings and organic traffic.
- Optimize existing content to align with current SEO trends and algorithms.
Content Marketing:
- Collaborate with marketing teams to develop content strategies that drive traffic, engagement, and leads.
- Measure and analyze content performance using analytics tools and refine strategies based on data insights.
Editorial Planning:
- Contribute to content calendars, brainstorming sessions, and campaign planning.
- Ensure consistency in tone, style, and messaging across all content assets.
Cross-Functional Collaboration:
- Work closely with designers, developers, and marketing specialists to ensure cohesive campaigns and user experiences.
- Stay updated on industry trends, competitors, and emerging content marketing practices.
Requirements:
Experience:
- 3-4+ years of professional content writing experience in both long-form and short-form content.
- Proven track record in content marketing with measurable results.
Skills:
- Strong command of the English language with impeccable grammar and storytelling abilities.
- Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Analytics) and techniques for content optimization.
- Familiarity with content management systems (e.g., WordPress) and basic HTML knowledge is a plus.
- Ability to meet tight deadlines without compromising quality.