Lily Ann Cabinets

Lily Ann Cabinets is one of the leading kitchen and bathroom cabinetry manufacturers throughout the U.S. They specialize in selling a wide variety of kitchen cabinets and bathroom vanities, with a focus on providing clients with the highest possible product, without the expense. The company has a long-term goal of increasing worldwide web traffic and brand awareness in order to generate more repeat business and visitors. They turned to Commerce Pundit to help them develop a strategy and site that put them on track to reach their goals.

Challenge

Lily Ann Cabinets is one of the leading kitchen and bathroom cabinetry factories in the United States, specializing in the sale of kitchen cabinets and bathroom vanities. Their mission is to bring their customers a high quality product without the astronomical costs. Our goal in working with Lily Ann Cabinets has been to increase their site’s worldwide visits and traffic, broaden their brand awareness and generate more revenue (ROI).

Approach

Lily Ann Cabinets’ website was developed specifically for online kitchen furniture and cabinetry marketing. They had 300 active, yet different sites, all of which pointed to their main domain. These microsites contained the same design, development structure and products as the main site. As a result, Lily Ann Cabinets was suffering from content duplication and crawling issues. The site did not rank high with search engines and presented problems when attempting to track analytics. We rolled up our sleeves and got to work restructuring their site to ensure improved crawling and user friendliness. We began with a website analysis, redeveloped their linking structure, and reexamined their keyword strategy.

Services

Responsive Design Implementation Search Engine Optimization Email Marketing Paid Search Pay-Per-Click Magento Ecommerce Development Magento Customization/Integration

Lily Ann Cabinets

Lily Ann Cabinets

Outcome

Our work with Lily Ann Cabinets is among the most comprehensive that we’ve performed with a single client. This overhaul and restructuring of the client’s existing website and online presence resulted in a tremendous surge in web traffic and search engine ranking.

Testimonial

Yes, we are satisfied. Sometimes, we give them a lot of work and change the direction a lot. They adapt to it very well, and they do things as quickly as possible.

Marci Decker General Manager