Background :

It all started in 2007 when Backyardbargain.com went live online selling outdoor décor. Backyardbargain.com manages all aspects of the supply chain: product design, development, manufacturing and distribution. But 1½ years later the site revenue was dismally low. “We can process and ship 500 Website orders in 2 hours, we have a state-of-the-art infrastructure and huge inventory – now all we need is orders” said Vinod Jain, president of BackyadBargain.com.

Approach :

Our professional staff at Commerce Pundit employed our detailed competitive analysis of Backyardbargain.com’s top competitors’ websites, focusing on number of SKUs, pricing, shipping charges, checkout flow, site visibility and conversion rates. Then we compared these analytic results to Backyardbargain.com. And we found the problems.

First, shipping charges weren’t visible until checkout, and those charges averaged 30% of the total order. But that’s not all Commerce Pundit’s analysis uncovered.

Results :

Commerce Pundit’s specialized analysis clarified the specific changes Backyardbargain.com needed to make, so we created a detailed marketplace management plan and implemented it.

First, we needed to make shipping charges easy to find. We introduced low flat-rate shipping charges and a one-page checkout system. Customers could now find out shipping charges right away, and with one-page checkout could get through the check-out process much faster. And that meant happier customers.

Next, to make flat rate shipping charges fiscally realistic, we adjusted product prices to allow shipping charges to drop to just 8% - 10% of the total order. And that meant happier owners.

Finally, to increase average time on the site we introduced loss leaders in what we knew were popular categories. And that meant everyone was happier.

Success :

Since implementing these changes, Backyardbargain.com has seen some impressive changes:

But the best indicator of success is still the bottom line: over the next two years, the combined effect of these changes resulted in a 280% increase in revenue.

URL :

http://www.bannerbuzz.com/

Type of Website :

eCommerce

Time Frame :

2010

Keyword in Top10 :

Vinyl Banners, Banner Printing, Outdoor Banners,
Church Banners, Party Banners, Christmas Banners

Products :

Vinyl Banners, Vinly Decals, Perforated Window Signs,
Window Clings

Background :

Design Print Banner, LLC (DBA: bannerbuzz.com) was established with vision to capture online retail markets. Leveraging on parent company's over 20 experience in the sign business, baneerbuzz.com is offering wholesale prices to the retail customer. With focus on quality, value and service, baneerbuzz.com is one of the largest flex/Vinyl signs printer around. Times have changed and so have we by deciding to extend our services to small and medium size clients using World Wide Web technology.

Challenge:

BannerBuzz.com had launched a new website which offers custom banner printing, flex banner printing, window decals and window signs online printing website. The printing company needed help driving traffic to entire USA locations with different keywords and branding ideas. We have designed website considering SEO and started expanding their online presence through the organic search results. Their ultimate goal was to increase their website traffic by increasing the number of search terms.

Measured Results:

Service Implemented:

URL :

http://www.spiderofficechairs.com/

Type of Website :

eCommerce

Time Frame :

2010

Keyword in Top10 :

Office Chairs, Mesh Office Chairs, Leather Office Chairs,
Mesh Chairs

Products :

Office Chairs, Ergonomic Office Chairs, Guest Chairs, Stack Chairs, Task Chairs, Office Furniture

Challenge:

SpiderOfficeChairs.com has started online website to sell online office products like office chairs, ergonomic chairs, guest chairs, stack chairs and office furniture. This website needed help to establish online business from market research, competitor analysis, keyword research, attractive web designing structure and awesome shopping cart management to perform outstanding in highly competitor market which is devoted to office furniture, chairs and seating. Initially, company had requirement to focus on US market and office chairs products specifically mesh and leather materials.

We have started work to drill down online office chairs industry and get maximum exposure in front of buyers who want to buy cheap, discount and comfortable office chairs consist of mesh and leather material. We established online website after study of whole product range and categorize it to make a user friendly flow of website.

High Back Office Chairs, Mesh Office Chairs, Leather Office Chairs, Executive Office Chairs are main section of website which are designed and developed as per SEO standard and customer requirement. Marketing segment of Spider Office Chairs was pretty hard to identify and get it done. We finalize three channels to generate flow of visits or customers on website. Search Engine Ranking generated by getting top 10 ranking with targeted and potential keywords of market. Comparison Shopping Engine performance has established by improving product base, structure of website and content attribute over shopping engines like Google, Bing and TheFind. We are also working on reputation management and increase flow of repeat visitors by using social media and email subscription.

Measured Results:

Service Implemented:

URL :

http://www.bannerbuzz.com/

Type of Website :

eCommerce

Time Frame :

2010

Keyword in Top10 :

Vinyl Banners, Banner Printing, Outdoor Banners,
Church Banners, Party Banners, Christmas Banners

Products :

Vinyl Banners, Vinly Decals, Perforated Window Signs,
Window Clings

Background :

Design Print Banner, LLC (DBA: bannerbuzz.com) was established with vision to capture online retail markets. Leveraging on parent company's over 20 experience in the sign business, baneerbuzz.com is offering wholesale prices to the retail customer. With focus on quality, value and service, baneerbuzz.com is one of the largest flex/Vinyl signs printer around. Times have changed and so have we by deciding to extend our services to small and medium size clients using World Wide Web technology.

Challenge:

BannerBuzz.com had launched a new website which offers custom banner printing, flex banner printing, window decals and perforated window signs online printing website. The printing company needed very user friendly banner design tool which allows their customers to design their banners easily. They also need very easy and quick checkout process which leads their customers to place orders without any hesitation. We have developed the website and enhance the checkout process considering all kind of users. Ebay and Amazon are the pioneer in Market Place business and every successful business would like to have store there. We have created store for Banner Buzz on eBay and the order started coming in!

Measured Results: